Headlines that matter

The shift in car shoppers’ expectation boils down to four things: Car shoppers expect accurate information. Consumers have every bit of information at their fingertips. They’re doing more research throughout […]

ATLANTA, March 7, 2022 /PRNewswire/ — While the consumer car-buying experience undoubtedly has changed in recent years, the automotive dealer’s journey continues to simultaneously evolve, bringing along a host of […]

ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […]

Get the insights you need in this year’s Car Buyer Journey Study to help you drive your strategy forward in 2022.

Get the insights you need in this year’s Car Buyer Journey Study to help you drive your strategy forward in 2022.

ATLANTA, Dec. 9, 2021 /PRNewswire/ — As the world becomes more technologically sophisticated with each passing year, the automotive industry follows suit. From a growing list of electrified vehicle choices to auto-related smartphone […]

Iconic Comedic Actor Touts Autotrader’s At-Home Car Buying Features in New “Finally, It’s Easy” Ads ATLANTA, Oct. 11, 2021 /PRNewswire/ — Autotrader today releases the latest in its “Finally, It’s Easy” campaign […]

This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.

ATLANTA, March 19, 2021 /PRNewswire/ — Autotrader continues its ongoing partnership with NASCAR champion Brad Keselowski’s Checkered Flag Foundation with a special paint scheme to honor America’s military heroes for the NASCAR Cup Series […]