Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
![Autotrader Dealer Advantage blog logo](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/05/dealer-advantage-logo.png?w=580)
Previous posts
![The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales](https://b2b.autotrader.com/wp-content/uploads/sites/5/2023/01/OPT-A-JAN-AT-Blog.png?w=300)
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales
Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions
Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]
![A Look at Today’s in-Market Auto Shoppers and What They Want](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/12/OPT-A-Dec-AT-Blog.png?w=300)
A Look at Today’s in-Market Auto Shoppers and What They Want
Dec 9, 2022
The Autotrader Team
Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital retailing tools as well as […]
![5 Effective Data Strategies to Use in 2023](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/11/Opt-A-Branded-Nov-AT-Blog.png?w=300)
5 Effective Data Strategies to Use in 2023
Nov 16, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top to bottom strategy behind it, […]
![How Dealers Can Successfully Sell New Car Pre-Order](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/10/Opt-A-AT-Oct-Blog-2022.png?w=400)
How Dealers Can Successfully Sell New Car Pre-Order
Oct 10, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
![5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/09/MAIN-Graphic-AT-Sept-Blog-2022.png?w=400)
5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now
Sep 8, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
![3 Ways to Keep a Car Shopper’s Focus Online](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/08/MAIN-Aug-22-Blog-Graphic.png?w=358)
3 Ways to Keep a Car Shopper’s Focus Online
Aug 4, 2022
The Autotrader Research Department
Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
![Industry Trends on Media Spend](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/07/OPT-1-Cover-Thumbnail.png?w=400)
Industry Trends on Media Spend
Jul 6, 2022
The Autotrader Team Research Department
With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
![A Closer Look at Record Automotive Industry Prices and Emerging EV Trends](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/05/Graphic-EV-Trends-AT-Blog.png?w=400)
A Closer Look at Record Automotive Industry Prices and Emerging EV Trends
May 25, 2022
The Autotrader Team
It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
![Managing the Big Shift in Car Shoppers’ Expectations](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/04/GettyImages-1210543621-scaled-1.jpg?w=400)
Managing the Big Shift in Car Shoppers’ Expectations
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing. In truth, they see […]