Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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GA4 Updates: How to Use Better Tracking & Analytics to Empower Your Business
GA4 Updates: How to Use Better Tracking & Analytics to Empower Your Business

Nov 12, 2024

Featured Guests: George Nenni, Founder of Generations Digital and best selling Author, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share some of the recent changes […]

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Live from Digital Dealer: Overcoming the Three Big Data Challenges
Live from Digital Dealer: Overcoming the Three Big Data Challenges

Nov 5, 2024

Featured Guest: Rob DeGeorge, Director of Product Consulting for VinSolutions live from the Digital Dealer stage in Las Vegas discussed his session “Overcome Three of the Biggest Data Challenges,” mapping […]

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The True Dollar Impact of Not Sourcing & Identifying Leads Correctly
The True Dollar Impact of Not Sourcing & Identifying Leads Correctly

Nov 5, 2024

Featured Guest: Nathan Jordan, Client Success Manager with Autotrader shares what he’s seeing firsthand with his dealer partners on the true impact of sourcing and identifying leads correctly when it […]

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Tried and True: Leaving and Leading a Legacy of Success in Sales
Tried and True: Leaving and Leading a Legacy of Success in Sales

Nov 5, 2024

Featured Guest: Chip Thomas – Chip Thomas Automotive Consultant & Sales Training. Just in time for Father’s Day… it’s a very special episode featuring host Jade Terreberry’s father! You’ll quickly […]

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Independent Dealer Special: Leveling the Playing Field
Independent Dealer Special: Leveling the Playing Field

Nov 5, 2024

Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now […]

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Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue
Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue

Oct 29, 2024
The Autotrader Team

Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of […]

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Live from Digital Dealer: How to Bring Your Marketing to Life
Live from Digital Dealer: How to Bring Your Marketing to Life

Oct 29, 2024
The Autotrader Team

Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive live from the Digital Dealer stage in Las Vegas discussed and shared some of the highlights from their keynote session, […]

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Ways to Capitalize on Your Sales & Analytics Reporting
Ways to Capitalize on Your Sales & Analytics Reporting

Oct 29, 2024
The Autotrader Team

Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to […]

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Flood and Hurricane Aftermath: The Ripple Effect on Automotive
Flood and Hurricane Aftermath: The Ripple Effect on Automotive

Oct 29, 2024
The Autotrader Team

Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses thetrue effect both now, and in the future, the recent flood and hurricane natural disasters will […]

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