Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous Posts
Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy
May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]
Analytics, Reporting & ROI Best Practices & Tips Blog
May 13, 2020
The Autotrader Team
If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]
Analytics, Reporting & ROI Best Practices & Tips Blog
May 6, 2020
The Autotrader Team
In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]
Best Practices & Tips Blog Contactless Sales & Service
May 1, 2020
The Autotrader Team
Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]
Analytics, Reporting & ROI Best Practices & Tips Blog Vehicle Values & Pricing
Apr 29, 2020
The Autotrader Team
In our last post, we shared simple steps you can take to increase the performance of your listings with nVision. In today’s post, we’ll go a bit deeper into the […]
Analytics, Reporting & ROI Best Practices & Tips Blog
Apr 22, 2020
The Autotrader Team
We’re excited to introduce nVision, a powerful analytics dashboard included with all Autotrader and KBB.com listings subscriptions. In today’s post, you’ll find out what the tool has to offer and […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 13, 2020
The Autotrader Team
In recent posts, we’ve discussed the value of live video walkarounds and at-home test drives and shared best practices for making the most of these virtual sales strategies. Now, let’s focus on local […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 8, 2020
The Autotrader Team
For a lot of dealerships, test drives from home are a new selling tool, one that you may have started using sooner than you intended! With many consumers stuck at […]
Best Practices & Tips Blog Contactless Sales & Service
Apr 1, 2020
The Autotrader Team
In a time when car buyers are less likely to visit your lot, but even more connected than usual to their devices, let’s talk about how to use 1:1 video […]
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