Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous posts
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
Blog Digital Marketing Strategy Industry Trends, Reports & Research
Sep 28, 2021
The Autotrader Team
The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service. In […]
How to Build a Digital Dealership that Meets Customer Expectations
Blog Digital Marketing Strategy
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]
Personalization Is Key to a Better Car-Buying Experience
Blog Digital Marketing Strategy Digital Retailing
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]
4 Ways Your Dealership Can Thrive in Today’s Market
Best Practices & Tips Blog Industry Trends, Reports & Research
Jul 8, 2021
The Autotrader Team
Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]
Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers
Jun 15, 2021
Kevin LeSage, Director of Digital Marketing
One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]
Using CPO to Address the New Vehicle Inventory Shortage
Blog Certified Pre-Owned Industry Trends, Reports & Research
May 25, 2021
Jade Terreberry
In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control. […]
How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory
Blog Certified Pre-Owned Industry Trends, Reports & Research Service & Repair
May 4, 2021
Jade Terreberry
Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]
Tips for Using At-Home Test Drives to Win Customers and Sell Cars
Best Practices & Tips Blog Contactless Sales & Service
Apr 9, 2021
Wendy Brunson
For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]
The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2
Mar 19, 2021
Kevin LeSage, Director of Digital Marketing
Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]