Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]