Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Breaking Through Screens to Reach Gen Z Car Buyers
Breaking Through Screens to Reach Gen Z Car Buyers

Mar 23, 2022
Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

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Best Car Interiors Under $50,000 for 2022
Best Car Interiors Under $50,000 for 2022

Mar 8, 2022

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]

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Autotrader, Kelley Blue Book Leverage Power of Consumer Brands and Data to Deliver More Deals Than Ever to Today’s Dealers
Autotrader, Kelley Blue Book Leverage Power of Consumer Brands and Data to Deliver More Deals Than Ever to Today’s Dealers

Mar 7, 2022

ATLANTA, March 7, 2022 /PRNewswire/ — While the consumer car-buying experience undoubtedly has changed in recent years, the automotive dealer’s journey continues to simultaneously evolve, bringing along a host of […]

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How Chip Shortages Changed the Car Buying Journey
How Chip Shortages Changed the Car Buying Journey

Feb 23, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

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Autotrader Accelerates into 2022 NASCAR Cup Series Season with Team Penske
Autotrader Accelerates into 2022 NASCAR Cup Series Season with Team Penske

Feb 22, 2022

ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric. […]

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Autotrader Names Best New Cars for 2022
Autotrader Names Best New Cars for 2022

Feb 9, 2022

ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […]

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Using Data to Stay Relevant in the Ever-Changing Digital Landscape
Using Data to Stay Relevant in the Ever-Changing Digital Landscape

Jan 12, 2022
Kevin LeSage, Cox Automotive Marketing Director

The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]

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6 Digital Marketing Trends Dealerships Can Use in 2022
6 Digital Marketing Trends Dealerships Can Use in 2022

Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive

  As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]

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The 5 Habits of Effective Digital Car Dealerships
The 5 Habits of Effective Digital Car Dealerships

Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change.   […]

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