Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
See the results and insights revealed in the new 2024 EV Path to Adoption Study.
May 20, 2024
The Autotrader Team
Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study. A second, significant wave of shoppers ready to consider […]
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive
With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue Book
It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]
How to Connect Your Plan to the Future of eCommerce
Nov 7, 2023
The Autotrader Team
While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems […]
6 Digital Marketing Trends Dealerships Can Use in 2022
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
How the Chip Shortage Is Impacting Car Buyer Behavior
Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director
The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over. […]
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
Sep 28, 2021
The Autotrader Team
The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service. In […]
4 Ways Your Dealership Can Thrive in Today’s Market
Jul 8, 2021
The Autotrader Team
Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]
Using CPO to Address the New Vehicle Inventory Shortage
May 25, 2021
Jade Terreberry
In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control. […]