Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
How to Connect Your Plan to the Future of eCommerce
Digital Marketing Strategy Digital Retailing Industry Trends, Reports & Research
Nov 7, 2023
The Autotrader Team
While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems […]
6 Digital Marketing Trends Dealerships Can Use in 2022
All Resources Best Practices & Tips Digital Retailing Industry Trends, Reports & Research
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
How the Chip Shortage Is Impacting Car Buyer Behavior
Industry Trends, Reports & Research Vehicle Values & Pricing
Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director
The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over. […]
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
All Resources Digital Marketing Strategy Industry Trends, Reports & Research Whats New
Sep 28, 2021
The Autotrader Team
The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service. In […]
4 Ways Your Dealership Can Thrive in Today’s Market
Best Practices & Tips Industry Trends, Reports & Research
Jul 8, 2021
The Autotrader Team
Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]
Using CPO to Address the New Vehicle Inventory Shortage
Industry Trends, Reports & Research
May 25, 2021
Jade Terreberry
In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control. […]
How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory
Industry Trends, Reports & Research Service & Repair
May 4, 2021
Jade Terreberry
Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]
Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?
Industry Trends, Reports & Research
Feb 26, 2021
Wendy Brunson
Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]
Regional COVID-19 Automotive Consumer Trends and What They Mean for Your Dealership
Industry Trends, Reports & Research
Sep 17, 2020
Wendy Brunson
Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]