Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Autotrader Dealer Advantage blog logo

Previous posts

See the results and insights revealed in the new 2024 EV Path to Adoption Study. 
See the results and insights revealed in the new 2024 EV Path to Adoption Study. 

May 20, 2024
The Autotrader Team

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]

Read more
Read more
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency

Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

Read more
Read more
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024

Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue Book

It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]

Read more
Read more
 How to Connect Your Plan to the Future of eCommerce 
 How to Connect Your Plan to the Future of eCommerce 

Nov 7, 2023
The Autotrader Team

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems […]

Read more
Read more
6 Digital Marketing Trends Dealerships Can Use in 2022
6 Digital Marketing Trends Dealerships Can Use in 2022

Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive

  As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]

Read more
Read more
How the Chip Shortage Is Impacting Car Buyer Behavior
How the Chip Shortage Is Impacting Car Buyer Behavior

Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

Read more
Read more
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit

Sep 28, 2021
The Autotrader Team

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

Read more
Read more
4 Ways Your Dealership Can Thrive in Today’s Market
4 Ways Your Dealership Can Thrive in Today’s Market

Jul 8, 2021
The Autotrader Team

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

Read more
Read more
Using CPO to Address the New Vehicle Inventory Shortage
Using CPO to Address the New Vehicle Inventory Shortage

May 25, 2021
Jade Terreberry

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

Read more
Read more

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.
Required *

{{confirmation_message}}

Please fix the errors below.
Please fix the errors below.
Please fix the errors below.
Please fix the errors below.
Please fix the errors above.

Recaptcha failed. Please retry your submission.