Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

How the Chip Shortage is Impacting Car Buyer Behavior

Blog Industry Trends, Reports & Research Vehicle Values & Pricing

Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

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6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit

Blog Digital Marketing Strategy Industry Trends, Reports & Research

Sep 28, 2021
The Autotrader Team

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

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4 Ways Your Dealership Can Thrive in Today’s Market

Best Practices & Tips Blog Industry Trends, Reports & Research

Jul 8, 2021
The Autotrader Team

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

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Using CPO to Address the New Vehicle Inventory Shortage

Blog Certified Pre-Owned Industry Trends, Reports & Research

May 25, 2021
Jade Terreberry

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

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How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory

Blog Certified Pre-Owned Industry Trends, Reports & Research Service & Repair

May 4, 2021
Jade Terreberry

Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]

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Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?

Blog Industry Trends, Reports & Research

Feb 26, 2021
Wendy Brunson

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

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Regional COVID-19 Automotive Consumer Trends and What They Mean for Your Dealership

Blog Industry Trends, Reports & Research

Sep 17, 2020
Wendy Brunson

Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]

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Inventory Is Scarce and Expensive. So, Let’s Build a Proactive Acquisition Plan.

Blog Industry Trends, Reports & Research Vehicle Trade-ins

Jul 22, 2020
Kevin LeSage, Director of Digital Marketing

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]

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