Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems […]

ATLANTA, April 20, 2023 /PRNewswire/ — Vehicle interior design is a blend of art and science, and fortunately for new car buyers, beauty and function can coexist and appear across […]

  As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]

The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over.   […]

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]