Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

Car buyer satisfaction has increased during the pandemic. Why, and what’s next for dealers?

Blog Industry Trends, Reports & Research

Feb 26, 2021
The Autotrader Team

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

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Regional COVID-19 automotive consumer trends and what they mean for your dealership

Blog Industry Trends, Reports & Research

Sep 17, 2020
The Autotrader Team

Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]

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Inventory is scarce and expensive. So, let’s build a proactive acquisition plan.

Blog Industry Trends, Reports & Research Vehicle Trade-ins

Jul 22, 2020
Kevin LeSage, Director of Digital Marketing

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]

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