Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints are out of your control.   […]

Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and the automotive industry have been hit especially […]

Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or not, this consumer survey of […]

Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]