Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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National Dog Day – 2023 Best Cars for Dog Lovers List
National Dog Day – 2023 Best Cars for Dog Lovers List

Aug 24, 2023

Autotrader Celebrates National Dog Day with Makeovers to Help Shelter Pups Find Fur-Ever Homes ATLANTA, August 24, 2023 â€“ According to a recent study from Autotrader, 92% of dog owners consider […]

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eBook: How to Increase Your Digital Presence to Drive Sales
eBook: How to Increase Your Digital Presence to Drive Sales

Aug 4, 2023
The Autotrader Team

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]

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Step by Step: How Car Consumers are Reshaping the Road Forward
Step by Step: How Car Consumers are Reshaping the Road Forward

Jun 13, 2023
The Autotrader Team

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]

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Staying a Step Ahead in a Cookieless Future with First-Party Data
Staying a Step Ahead in a Cookieless Future with First-Party Data

May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams

As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]

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Best News Cars of 2023
Best News Cars of 2023

Mar 7, 2023

ATLANTA, March 7, 2023 /PRNewswire/ — Given the current economic climate, making large purchase decisions, like buying a new car, requires considerable research to ensure buyers are spending their hard-earned money […]

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Best Car Interiors Under $50,000 for 2022
Best Car Interiors Under $50,000 for 2022

Mar 8, 2022

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]

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Autotrader Accelerates into 2022 NASCAR Cup Series Season with Team Penske
Autotrader Accelerates into 2022 NASCAR Cup Series Season with Team Penske

Feb 22, 2022

ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric. […]

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Autotrader Names Best New Cars for 2022
Autotrader Names Best New Cars for 2022

Feb 9, 2022

ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […]

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Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers
Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Jun 15, 2021
Kevin LeSage, Director of Digital Marketing

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]

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