Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Autotrader Celebrates National Dog Day with Makeovers to Help Shelter Pups Find Fur-Ever Homes ATLANTA, August 24, 2023 – According to a recent study from Autotrader, 92% of dog owners consider […]

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]

As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]

ATLANTA, March 7, 2023 /PRNewswire/ — Given the current economic climate, making large purchase decisions, like buying a new car, requires considerable research to ensure buyers are spending their hard-earned money […]

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]

ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric. […]

ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […]

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to […]