Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
How to Get the Audience Targeting Data Your Dealership Needs for 2021
Analytics, Reporting & ROI Blog Digital Marketing Strategy
Dec 11, 2020
Kevin LeSage, Director of Digital Marketing
Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]
A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.
Analytics, Reporting & ROI Best Practices & Tips
Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]
nVision: See Your Top 10 Vehicles in Analyze Live Right Now
Analytics, Reporting & ROI Best Practices & Tips Blog
May 13, 2020
The Autotrader Team
If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]
nVision Analytics: Working the Probability to Sell Matrix to Move Cars
Analytics, Reporting & ROI Best Practices & Tips Blog
May 6, 2020
The Autotrader Team
In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]
nVision’s Analyze Inventory: Using the “Inventory Age” and “Pricing” Tiles to Turn Vehicles
Analytics, Reporting & ROI Best Practices & Tips Blog Vehicle Values & Pricing
Apr 29, 2020
The Autotrader Team
In our last post, we shared simple steps you can take to increase the performance of your listings with nVision. In today’s post, we’ll go a bit deeper into the […]
Getting Started With nVision Analytics
Analytics, Reporting & ROI Best Practices & Tips Blog
Apr 22, 2020
The Autotrader Team
We’re excited to introduce nVision, a powerful analytics dashboard included with all Autotrader and KBB.com listings subscriptions. In today’s post, you’ll find out what the tool has to offer and […]
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