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for your business, today and into the future.

Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

Autotrader’s Chip Shortage Playbook

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Influencing new vehicle buyers

Digital influence study

Find out just how much influence third-party sites, OEM sites, dealership websites, search and social have on new car buyers at each stage of the consumer journey.

Car buyer journey study

Get actionable insights into car buyers’ shopping behavior and what they want from the car buying experience, online and in your store.

Download the study

Future of digital

4 truths of connected retail

Most consumers prefer to purchase from a dealership that offers online purchase options. Differentiate your brand by providing a “connected” retail experience that seamlessly integrates online and offline car-buying options.

Learn how

Explore more content & better understand your customers

Reflecting on 15 Years: Automotive Industry Transformation

Apr 8, 2025

Guest Expert: Isabelle Helms, VP of Research and Market Intelligence at Cox Automotive, joins Jade Terreberry to discuss the transformative changes in the automotive industry over the past 15 years.

Special Report: Tax Time Opportunities and Tariff Impact on Timing

Apr 3, 2025
The Autotrader Team

Guest Expert: Trent Thacker, Senior Director of Research and Market Intelligence with Cox Automotive is featured in our Special Report episode, where he shares About our Guest: Trent Thacker Senior […]

Seize the Opportunity: Immediate Strategy and Marketing Actions Amid New Tariffs

Apr 2, 2025
The Autotrader Team

As we all have heard, the automotive industry is facing a significant shift with the recent announcement of new tariffs. But if the last 5 years during and post-pandemic have […]

Myth Buster: Addressing Blind Spots in Your CRM

Mar 26, 2025
The Autotrader Team

Guest Expert: Elizabeth Stegall, Senior Director of Retention for Autotrader and Kelley Blue Book is featured as our first guest in the Myth Busters series, where she shares her thoughts […]

Boosting Dealer Success: It’s Time to Do More with Real-Time Data Insights

Mar 12, 2025
The Autotrader Team

Guest Expert: Jeff Flak, Director of Sales Effectiveness at Autotrader and Kelley Blue Book, shares insights and the advantages you can gain when leverage real-time data analytics to drive smarter […]

Findings and Insights: The 15th Annual Cox Automotive Car Buyer Journey Study

Feb 28, 2025
The Autotrader Team

Driving More Sales and Satisfaction: What the Stats and Insights from the 15th Annual Car Buyer Journey Study are Urging You to Do

Feb 27, 2025
The Autotrader Team

Last year, car buyers encountered high prices, high rates, and low inventory. In 2024, there was more inventory and increased cross-brand shopping. The future remains uncertain, particularly in a post-election […]

The 15th Annual Car Buyer Journey Study: Key Takeaways and Ways to Drive More Success

Feb 27, 2025
The Autotrader Team

Guest Expert: Vanessa Ton, Senior Manager of Research and Market Intelligence gives listeners and viewers a behind-the-scenes look at the 15th annual Car Buyer Journey Study results, highlighting key consumer […]

Valentine’s Bonus: A Truck Love Story on Autotrader

Feb 11, 2025

Featured Guest: Emma Hancock, On Air Host at Automotive News live in New Orleans at the NADA Show 2025 shares her Autotrader truck “love story” in this very special Valentine’s […]

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