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Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Native CDPs and AI: Powering Personalization at Your Dealership
Native CDPs and AI: Powering Personalization at Your Dealership

Jun 11, 2025
The Autotrader Team

Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms (CDPs) in automotive retail.

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Fighting Fraud: What Every Automotive Dealer Needs to Know
Fighting Fraud: What Every Automotive Dealer Needs to Know

May 28, 2025
The Autotrader Team

Margaret Bosworth, Director of Fraud, Identity, and Compliance Solutions at Equifax, joins Jade Terreberry for the first of a two-part series focused on fraud prevention in the automotive industry.

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From Online Interest to In-Store Sales: Operational Strategies That Work
From Online Interest to In-Store Sales: Operational Strategies That Work

May 21, 2025
The Autotrader Team

Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation at the AIS NRC Conference to discuss how dealers can use real-time data to drive performance and stay competitive in a rapidly shifting market.

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Understanding Consumer Behavior: Fast Tracking a Click to Close
Understanding Consumer Behavior: Fast Tracking a Click to Close

May 14, 2025

Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.

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Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss

May 6, 2025
The Autotrader Team

Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.

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Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 
Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 

Apr 30, 2025
The Autotrader Team

It Begins with a Click  It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]

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The AI Revolution: What’s Transforming Auto Sales Now
The AI Revolution: What’s Transforming Auto Sales Now

Apr 30, 2025
The Autotrader Team

Guest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.

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Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
Tariff Impact: Why Strategic Responses are Needed for Auto Dealers

Apr 23, 2025

Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.

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An Economist’s Take: Tariff Changes and Expert Analysis
An Economist’s Take: Tariff Changes and Expert Analysis

Apr 16, 2025

Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference where he was presented an award, to discuss the current trending economic shifts and situations as well as providing insights into the recent tariff announcements, the potential for a recession, and strategies for dealers and OEMs to navigate these uncertain times using real-time data and diversified revenue streams.

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