Here's to 24s off the lot and more eyes on your 25s.

2025 inventory is out! Is your Q4 marketing strategy set up for sales success?
Here are the top three new car marketing strategies our experts say dealers should be hyper-focused on during these final months of the year.

 

Winning tactics to move your inventory faster and get a head start on 2025 sales

Get more eyes on your new-car inventory with: 

Merchandise your sales event and stay top of mind during the shopper journey with: 

Clear out 2024 inventory with: 

New Car Boost
New Car Boost Ads Graphic@2x

Convert used-car shoppers into new-car buyers.

New Car Boost ads increase new car consideration with used-car shoppers who might not realize they can purchase new for the same monthly payment as used.

Co-op Eligible Through:

Targeted Display Ads Graphic@2x

Premium placements ensure you stand out.

Targeted Display ads keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB‌.‌com’s desktop and mobile experiences.

Co-op Eligible Through:

Advanced Ads Premium Graphic@2x

Stay top of mind with car shoppers as they browse the web and social media.

Advanced Ads Premium retargets Autotrader and KBB.com shoppers based on their search results with engaging ads featuring your inventory as they browse offsite websites and social media platforms, driving them back to the VDP on your dealership website.

Spotlights Ads Graphic@2x Optimised

Increase visibility and VDP views.

Alpha ads maximize the exposure of your vehicles and dealership’s branding with prominent advertising placement that dominates the top of Autotrader and KBB.com’s search results page.

Co-op Eligible Through:

Alpha Ads Graphic@2x

Shine a spotlight on select inventory.​

Hot vehicles or cold vehicles—it doesn’t matter. Spotlight ads ensure you drive more clicks and engagement straight to the inventory of your choice. ​​ 

Co-op Eligible Through:

eLot Carousel Ads Graphic@2x

Be there at every step of the car shopping journey.​

eLot’s carousel ads target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.

Co-op Eligible Through:

Interested in applying any of these tactics to your new car Q4 strategy?
Submit the form below and we will notify your local Autotrader rep.
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