Podcast & Video Series by Cox Automotive
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
Pave a Smoother Road Forward with the #1 Most Trusted Third-Party Automotive Brands.
New episodes released every Tuesday to rev up your week.
For The Road Forward • Episode 046
Data-Driven Strategies for Modern Dealerships: Turning Clicks into a Close
Episode 046
NEW:Data-Driven Strategies for Modern Dealerships: Turning Clicks into a Close
Jade Terreberry introduces the episode and guest Noah Lee, Product Manager at Dealer.com, and previews the topic of optimizing the car buying journey from click to close.
Episode 045
Native CDPs and AI: Powering Personalization at Your Dealership
Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms (CDPs) in automotive retail.
Episode 044
Fighting Fraud: What Every Automotive Dealer Needs to Know
Margaret Bosworth, Director of Fraud, Identity, and Compliance Solutions at Equifax, joins Jade Terreberry for the first of a two-part series focused on fraud prevention in the automotive industry.
Episode 043
From Online Interest to In-Store Sales: Operational Strategies That Work
Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation at the AIS NRC Conference to discuss how dealers can use real-time data to drive performance and stay competitive in a rapidly shifting market.
Episode 042
Understanding Consumer Behavior: Fast Tracking a Click to Close
Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process.
Episode 041
Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today.
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Resources for Your Road Forward
Access the following studies and learning opportunities that were mentioned in our episodes.
Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
An Exclusive Webinar Opportunity: 4 Key Findings from the 15th Annual Car Buyer Journey Study
Join Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, as she gives a behind-the-scenes look at the findings from the 15th Annual Car Buyer Journey Study. Gain a deep understanding of the key trends shaping today’s consumer behaviors in the car-buying process and hear ways and examples to enhance consumer satisfaction and drive business growth.
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
