Podcast & Video Series by Cox Automotive
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
Pave a Smoother Road Forward with the #1 Most Trusted Third-Party Automotive Brands.
New episodes released every Tuesday to rev up your week.
For The Road Forward • Episode 057
Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability
Episode 057
NEW:Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability
Jeremy Marshall joins Jade Terreberry to discuss how dealers can finally close the 92% blind spot in their sales funnel by embracing multi-touch attribution and honest measurement.
Episode 056
Rethinking Inventory: How AI and Discipline Drive Dealer Success
Bethany Johnson, Director of Strategic Planning with vAuto joins Jade Terreberry to break down how she's seeing successful dealers overcoming inventory shortages, profit compression, and affordability challenges by embracing disciplined acquisition strategies and practical AI tools.
Episode 055
Changing the Game: How Car and Driver’s Marketplace Partnership Changes Everything
Brad Rosenfeld, SVP of Car and Driver – Hearst Magazines Auto Group joins Jade Terreberry to celebrate the launch of the Car and Driver marketplace powered by Autotrader, sharing how this partnership creates a win-win for consumers, dealers, and OEMs.
Episode 054
What Dealers Must Rethink: All About Attribution, AI, and Data
Shaun “Niff” Kniffin joins Jade Terreberry for a fast-paced, insight-packed episode covering the hottest topics in automotive retail - from multi-touch attribution and AI adoption to new marketplace partnerships and data strategy.
Episode 053
How AI Is Reshaping Automotive: Sales and Strategy to Embrace
Micah Tindor, Senior Director of Strategy at KKBB ICO joins Jade to explore how artificial intelligence (AI) is transforming dealership operations - from inventory acquisition and pricing to CRM follow-up and consumer personalization.
Episode 052
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help
Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.
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Resources for Your Road Forward
Access the following studies and learning opportunities that were mentioned in our episodes.
Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
New Whitepaper Reveals What 92% of Dealers Are Missing
Cox Automotive partnered with Perficient to independently analyze over 1 million car shoppers using Clarivoy data. The result? A whitepaper that uncovers the blind spots in traditional lead tracking – and reveals how top dealers are using smarter attribution models to protect their spend and drive more profitable outcomes. Explore how Multi-Touch Attribution and the Weighted Engagement Formula are helping dealers connect the dots between marketing activity and real sales.
Access the Whitepaper and Start Measuring What Actually Matters
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
