Podcast & Video Series by Cox Automotive
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
Pave a Smoother Road Forward with the #1 Most Trusted Third-Party Automotive Brands.
New episodes released every Tuesday to rev up your week.
For The Road Forward • Episode 072
Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth
Episode 072
NEW:Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth
Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they're hearing from dealers heading into 2026.
Episode 071
Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth
Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they're hearing from dealers heading into 2026.
Episode 070
Omnichannel Everything: The New Standard for Personalization and Lifetime Value
Noah Lee, Director of Product Consulting at Cox Automotive, joins Jade Terreberry to unpack what true omnichannel retailing looks like in 2026 and why the gap between dealership “thrivers” and “strugglers” is widening fast.
Episode 069
Rethinking ROI: How Dealers Win in a Margin‑Compressed Market
Micah Tindor joins Jade Terreberry to open the 2026 season with a deep dive into ROI as part of owning the R.O.A.D. and why it must replace gross as the primary success metric and how dealers can shift their strategies to compete in a more informed, margin‑tight market.
Episode 068
Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026
Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decision-making—for dealers and OEMs in 2026.
Episode 067
The ROI Revolution: AI, Leads, and a Culture That Converts
Eric DeMont, Vice President at Urban Science, joins Jade Terreberry to unpack how data is transforming automotive retail.
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Resources for Your Road Forward
Access the following studies and learning opportunities that were mentioned in our episodes.
Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
New Whitepaper Reveals What 92% of Dealers Are Missing
Cox Automotive partnered with Perficient to independently analyze over 1 million car shoppers using Clarivoy data. The result? A whitepaper that uncovers the blind spots in traditional lead tracking – and reveals how top dealers are using smarter attribution models to protect their spend and drive more profitable outcomes. Explore how Multi-Touch Attribution and the Weighted Engagement Formula are helping dealers connect the dots between marketing activity and real sales.
Access the Whitepaper and Start Measuring What Actually Matters
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
