Podcast & Video Series by Cox Automotive
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.


Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”


Pave a Smoother Road Forward with the #1 Most Trusted Third-Party Automotive Brands.
New episodes released every Tuesday to rev up your week.

For The Road Forward • Episode 039
Tariff Impact: Why Strategic Responses are Needed for Auto Dealers


NEW:Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference.


An Economist’s Take: Tariff Changes and Expert Analysis
Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference.


Reflecting on 15 Years: Automotive Industry Transformation
Guest Expert: Isabelle Helms, VP of Research and Market Intelligence at Cox Automotive


Special Report: Tax Time Opportunities and Tariff Impact on Timing
Guest Expert: Trent Thacker, Senior Director of Research and Market Intelligence with Cox Automotive


Myth Buster: Addressing Blind Spots in Your CRM
Guest Expert: Elizabeth Stegall, Senior Director of Retention for Autotrader and Kelley Blue Book


Boosting Dealer Success: It’s Time to Do More with Real-Time Data Insights
Guest Expert: Jeff Flak, Director of Sales Effectiveness at Autotrader and Kelley Blue Book
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Subscriber Only Bonuses
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Valentine’s Bonus: A Truck Love Story on Autotrader
Featured Guest: Emma Hancock, On Air Host at Automotive News


Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles
Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto


Live from Digital Dealer: Overcoming the Three Big Data Challenges
Featured Guest: Rob DeGeorge, Director of Product Consulting for VinSolutions


Live from Digital Dealer: How to Bring Your Marketing to Life
Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive


Olympics Fever: Going for the Gold in Automotive Sales, Business and Life
Featured Guest: Chip Thomas, Master Sales Trainer & Principal Consultant as well as Jade’s father!


Protect Your Dealership: Cybersecurity Threats are Real and Here
Featured Guest: Darryn Persaud, CMO of Comply.law


Metrics that Matter: The True Impact of Measuring Your Advertising and Marketing
Featured Guest: Chris Kerr – Chief Revenue Officer, Clarivoy


Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Fixed Ops and Marketing
Featured Guests: Micah Tindor, Senior Director of Strategy KBB ICO and Noah Lee, Director of Multi-Solution Product at Cox Automotive

Resources for Your Road Forward
Access the following studies and learning opportunities that were mentioned in our episodes.

Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
An Exclusive Webinar Opportunity: 4 Key Findings from the 15th Annual Car Buyer Journey Study
Join Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, as she gives a behind-the-scenes look at the findings from the 15th Annual Car Buyer Journey Study. Gain a deep understanding of the key trends shaping today’s consumer behaviors in the car-buying process and hear ways and examples to enhance consumer satisfaction and drive business growth.
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
