Podcast & Video Series by Cox Automotive
Relevant Discussions on Automotive Trends for a More Successful Road Forward
Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
Hosted by:
Jade Terreberry
Senior Director of Strategic Planning, Autotrader and Kelley Blue Book™
“While our world and our industry move at the speed of light with information and data flying at us from all directions… it’s easy to get sidetracked from what really matters. I’ve made a multi-decade career of cutting through the noise and driving results; we’re committed to that in our UnJaded approach. Get ready for a new type of series that will focus on actionable, consumable real-world focus areas and insights that will move the needle for both our industry and your business!”
Pave a Smoother Road Forward with the #1 Most Trusted Third-Party Automotive Brands.
New episodes released every Tuesday to rev up your week.
For The Road Forward • Episode 053
How AI Is Reshaping Automotive: Sales and Strategy to Embrace
Episode 053
NEW:How AI Is Reshaping Automotive: Sales and Strategy to Embrace
Micah Tindor, Senior Director of Strategy at KKBB ICO joins Jade to explore how artificial intelligence (AI) is transforming dealership operations - from inventory acquisition and pricing to CRM follow-up and consumer personalization.
Episode 052
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help
Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.
Episode 051
Start Tracking What Actually Converts: The Days of Chasing Leads are Over
Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics and embracing multi-touch attribution.
Episode 050
Finally See the Full Buyer Journey: The Modern Dealer’s Differential
Elizabeth Stegall, Senior Director of Client Retention at Autotrader, joins host Jade Terreberry to unpack how dealers can close blind spots in their marketing strategy by shifting away from the antiquated model of first and last touch attribution, sharing how new tools like the weighted engagement and multi-touch attribution are helping dealers optimize spend, drive ROI, and better align with how consumers actually shop.
Episode 049
Building a Dealer Culture: Stopping Fraud Before It Starts
In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can use to strengthen fraud prevention and compliance.
Episode 048
Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution
Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive into why relying on CRM data and lead volume alone is no longer enough, and how tools like weighted engagement are helping dealers identify blind spots, protect their spend, and focus on what actually drives sales.
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Resources for Your Road Forward
Access the following studies and learning opportunities that were mentioned in our episodes.
Be the First to Register for the New Complete Profit Picture Learning Series
Autotrader and vAuto are releasing a new learning series that will show you how to take smarter steps and actions to have the right car, for the right consumer, for the right price, with the right strategy. Learn how to stop leaving money on the table and how to get the full picture of every car’s true profit potential.
Discover More about the Cox Automotive Path to EV Adoption Study
June’s bonus episodes mention the findings from the 2024 Path to EV Adoption Study. Access the topline deck for a comprehensive overview of the current state and future trajectory of EV adoption, offering insights for consumers, dealers, and OEMs as they navigate toward a more sustainable automotive ecosystem.
New Whitepaper Reveals What 92% of Dealers Are Missing
Cox Automotive partnered with Perficient to independently analyze over 1 million car shoppers using Clarivoy data. The result? A whitepaper that uncovers the blind spots in traditional lead tracking – and reveals how top dealers are using smarter attribution models to protect their spend and drive more profitable outcomes. Explore how Multi-Touch Attribution and the Weighted Engagement Formula are helping dealers connect the dots between marketing activity and real sales.
Access the Whitepaper and Start Measuring What Actually Matters
Autotrader and Kelley Blue Book™ continue to be the trusted partners you need to power your business for the road forward.
