Distance Retailing is a way for dealers to get their vehicles in front of shoppers outside their local area. It helps you reach buyers who are willing to buy from a distance, increasing your chances of making a sale.

Distance Retailing Solutions let you connect with buyers who may not be nearby. By listing your inventory in more markets, you can attract more leads, close more deals, and grow your business beyond your local region.

Your vehicles are shown to shoppers who are actively searching for cars like yours, even if they aren’t finding enough options close to home. This means you reach motivated buyers who are ready to purchase.

Your inventory is displayed on Autotrader and KBB.com, either after local search results or as premium listings in the markets you select. This gives your vehicles extra visibility to the right audience.

You get more exposure for your inventory, access to buyers in high-demand areas, and tools that make it easy to manage leads and sales. Autotrader’s solutions help you sell more cars, faster, and with less effort.

On the SRP, physical location dealers display the distance from the zip code, while Market Extension dealers display “Delivered to You” as a clickable link that displays a message reinforcing to the shopper that the vehicle isn’t at a physical location.  

Yes. If you have Accelerate My Deal with your physical store, you can choose to extend the product to your Market Extension listings. 

No, our analysis has not shown any impacts to local dealer results. We have strict caps to make sure there aren’t too many of these listings in any single market. 

Not at all. Our intention is to help anyone that sells, or wants to sell, a portion of their inventory to customers outside their local market. 

No, Market Extension, Market Extension Essential, and Intelligent Market Extension are all designed for specific use cases to help you sell more cars for more profit.

Autotrader’s automotive advertising solutions put your dealership’s inventory in front of millions of in-market car shoppers on Autotrader, KBB.com, across the web and social media. You get more visibility, more engagements, and more opportunities to sell cars.

Dealers using Autotrader’s car dealership advertising solutions see more clicks and engagement with their listings on Autotrader and KBB.com. You can track your results in real time and see which ads driving the most engagement.

Yes. Autotrader’s dealership advertising solutions are designed for easy setup and management. You can launch, change, and track your ads’ performance from one dashboard, with support available if you need help.

Autotrader provides detailed analytics and reporting so you can see which dealership advertising placements generate the most engagement. You can compare ad performance and invest in the solutions that work best for your business.

Yes. The platform’s reporting tools show you which ads attract the most engaged shoppers, helping you focus your budget on the most effective advertisement platform for your dealership.

You get access to first-party shopper insights, lead tracking, and performance metrics for every campaign. This data helps you make informed decisions about your dealership’s advertising strategy.

Autotrader’s automotive advertising solutions lets you target ads by location, vehicle type, shopper behavior, and more. You can reach buyers who are actively searching for cars like yours.

Yes. You can customize your car dealership advertising placements to highlight specific vehicles, promotions, or buyer groups, making your campaigns more relevant and effective.

The platform includes real-time analytics, lead tracking, and campaign performance reports. You can see which ads drive traffic, clicks and leads. and adjust your strategy as needed.

Autotrader’s platform gives independent dealers access to the same powerful advertising tools and shopper data as franchise groups. You can put your inventory in front of millions of in-market buyers on Autotrader and KBB.com, use targeted ads to reach shoppers who are ready to buy, and track your results to see what’s working. This helps independent dealers stand out, attract more leads, and grow sales—no matter your size.

Independent dealers using Autotrader typically see more leads, higher close rates, and increased visibility for their inventory. The platform is designed to help you reach serious buyers, reduce friction in the sales process, and grow your margin. You can monitor your results in real time and adjust your strategy to get the best outcomes.

Yes, Autotrader offers advertising solutions and packages tailored for independent dealers. These include premium ad placements, market extension tools, and upcoming AI-powered channel intelligence features. Each is designed to help independent dealerships reach more buyers and compete effectively in their local markets.

Autotrader provides detailed reporting tools that show how your ads are performing, including leads generated, sales closed, and shopper engagement. You can track which ads bring in the most customers and see the impact on your bottom line. This helps you make informed decisions about where to invest your marketing budget.

You’ll have access to dashboards that show real-time performance metrics, shopper behavior insights, and recommendations for improving your results. These tools make it easy to see what’s working, identify opportunities, and adjust your strategy to maximize your return.

Yes. By reaching more in-market shoppers and using targeted advertising, you can attract new customers and expand your reach beyond your local area. Autotrader’s tools are designed to help you grow your market share and build long-term customer relationships.

Autotrader uses first-party data and advanced targeting to connect your inventory with shoppers who are actively searching for vehicles. The platform analyzes buyer behavior and matches your ads to people most likely to buy, helping you get better leads and more sales.

You can use Autotrader’s reporting dashboard to monitor ad views, clicks, leads, and sales. The platform also provides insights into lead quality, so you know which campaigns are bringing in serious buyers. This helps you optimize your advertising and focus on what works.

Absolutely. Autotrader lets you tailor your campaigns to highlight your inventory, target specific markets, and set your own goals. You can choose the ad formats, targeting options, and budget that fit your dealership’s needs, making it easy to run campaigns that deliver results.

We offer real-time data and performance reporting through nVision’s reporting platform so you can track and optimize your campaigns effectively.  

Yes, some of Autotrader’s advertising solutions can be tailored to reflect your dealership’s unique brand and messaging.  

Autotrader ads are powered by Cox Automotive’s robust first-party data and intelligence engine to create personalized shopping experiences that place your ads in front of the right shoppers, at the right time, with the right message. 

Digital advertising for dealerships involves placing sponsored ads on websites to attract potential buyers. Think of them as digital billboards.