Amplify your exposure to in-market shoppers with Autotrader's winning ad solutions
Autotrader gives you many ways to be seen:
Advanced Ads Premium
Reach the right shoppers earlier, wherever they’re looking.
Advanced Ads Premium Co-op Eligible Through:
Vehicle Highlight
Command Attention. Accelerate Action.
Vehicle Highlight allows you to add urgency driver messaging like “Limited-Time Offer”, “Newly Listed” or “Price Reduced” on priority listings to boost conversions and move inventory faster. These high-traffic placements appear across Autotrader and KBB.com where shoppers are actively browsing.
Vehicle Highlight Co-op Eligible Through:
New Car Boost
Convert used-car shoppers into new-car buyers.
New Car Boost ads increase new car consideration with used-car shoppers who might not realize they can purchase new for the same monthly payment as used.
New Car Boost Co-op Eligible Through:
Alpha Ads
Increase visibility and VDP views.
Alpha ads maximize the exposure of your vehicles and dealership’s branding with prominent advertising placement that dominates the top of Autotrader and KBB.com’s search results page.
Alpha Ads Co-op Eligible Through:
Spotlight Ads
Shine a spotlight on select inventory.
Hot vehicles or cold vehicles—it doesn’t matter. Spotlight ads ensure you drive more clicks and engagement straight to the inventory of your choice.
Spotlight Ads Co-op Eligible Through:
Targeted Display
Premium placements ensure you stand out.
Targeted Display ads keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB.com’s desktop and mobile experiences.
Targeted Display Co-op Eligible Through:
eLot
Be there at every step of the car shopping journey.
eLot’s carousel ads target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.
eLot Co-op Eligible Through:
Ready to boost your visibility on Autotrader and KBB.com?
Submit the form below and we’ll notify your Autotrader rep.
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