Amplify your exposure to in-market shoppers with Autotrader's winning ad solutions
Autotrader gives you many ways to been seen:
New Car Boost
Convert used-car shoppers into new-car buyers.
New Car Boost ads increase new car consideration with used-car shoppers who might not realize they can purchase new for the same monthly payment as used.
Co-op Eligible Through:
Alpha Ads
Increase visibility and VDP views.
Alpha ads maximize the exposure of your vehicles and dealership’s branding with prominent advertising placement that dominates the top of Autotrader and KBB.com’s search results page.
Co-op Eligible Through:
Advanced Ads Premium
Stay top of mind with car shoppers as they browse the web and social media.
Advanced Ads Premium retargets Autotrader and KBB.com shoppers based on their search results with engaging ads featuring your inventory as they browse offsite websites and social media platforms, driving them back to the VDP on your dealership website.
Spotlight Ads
Shine a spotlight on select inventory.​
Hot vehicles or cold vehicles—it doesn’t matter. Spotlight ads ensure you drive more clicks and engagement straight to the inventory of your choice. ​​Â
Co-op Eligible Through:
Targeted Display
Premium placements ensure you stand out.
Targeted Display ads keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB‌.‌com’s desktop and mobile experiences.
Co-op Eligible Through:
eLot
Be there at every step of the car shopping journey.​
eLot’s carousel ads target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.
Co-op Eligible Through:
Ready to boost your visibility on Autotrader and KBB.com?
Submit the form below and we’ll notify your Autotrader rep.
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