This summer OEMs are in it to win it.
Make the most out of increased OEM ad spend driving demand for your inventory on Autotrader and KBB.com.
Digital advertising solutions to maximize your visibility and boost sales:
Advanced Ads Premium
Stay top of mind with car shoppers as they browse the web and social media.
Advanced Ads Premium retargets shoppers who have seen your inventory on Autotrader or KBB.com with engaging ads as they browse offsite websites and social media, driving them back to your VDPs on Autotrader or dealership website.
New Car Boost
Convert used-car shoppers into new-car buyers.
New Car Boost ads increase new car consideration with used-car shoppers who might not realize they can purchase new for the same monthly payment as used.
Targeted Display
Premium placements ensure you stand out.
Targeted Display ads keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB.com’s desktop and mobile experiences.
Alpha Ads
Increase visibility and VDP views.
Alpha ads maximize the exposure of your vehicles and dealership’s branding with prominent advertising placement that dominates the top of Autotrader and KBB.com’s search results page.
Spotlight Ads
Shine a spotlight on select inventory.
Hot vehicles or cold vehicles—it doesn’t matter. Spotlight ads ensure you drive more clicks and engagement straight to the inventory of your choice.
eLot
Be there at every step of the car shopping journey.
eLot’s carousel ads target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.
Ready to boost your visibility on Autotrader and KBB.com this summer?
Submit the form below and we’ll notify your Autotrader rep.
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