Jeremy Marshall joins Jade Terreberry to discuss how dealers can finally close the 92% blind spot in their sales funnel by embracing multi-touch attribution and honest measurement.

Bethany Johnson, Director of Strategic Planning with vAuto joins Jade Terreberry to break down how she’s seeing successful dealers overcoming inventory shortages, profit compression, and affordability challenges by embracing disciplined acquisition strategies and practical AI tools.

Brad Rosenfeld, SVP of Car and Driver – Hearst Magazines Auto Group joins Jade Terreberry to celebrate the launch of the Car and Driver marketplace powered by Autotrader, sharing how this partnership creates a win-win for consumers, dealers, and OEMs.

Shaun “Niff” Kniffin joins Jade Terreberry for a fast-paced, insight-packed episode covering the hottest topics in automotive retail – from multi-touch attribution and AI adoption to new marketplace partnerships and data strategy.

What You Don’t Invest in Can Hurt Your Automotive Strategy  If you’re only tracking what happens right before the sale, you’re missing what really brings customers in. That’s not just […]

Micah Tindor, Senior Director of Strategy at KKBB ICO joins Jade to explore how artificial intelligence (AI) is transforming dealership operations – from inventory acquisition and pricing to CRM follow-up and consumer personalization.

Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.

Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics and embracing multi-touch attribution.

Whether you’re trying to get more eyes on your inventory, make your listings work harder, or figure out where your ad dollars are really paying off, Autotrader is built to […]