Whether you’re trying to get more eyes on your inventory, make your listings work harder, or figure out where your ad dollars are really paying off, Autotrader is built to […]

Believe it or not, most dealers are flying mostly blind as to what marketing efforts are actually driving their sales because they are tracking only a fraction of the customer […]

Elizabeth Stegall, Senior Director of Client Retention at Autotrader, joins host Jade Terreberry to unpack how dealers can close blind spots in their marketing strategy by shifting away from the antiquated model of first and last touch attribution, sharing how new tools like the weighted engagement and multi-touch attribution are helping dealers optimize spend, drive ROI, and better align with how consumers actually shop.

In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can use to strengthen fraud prevention and compliance.

Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive into why relying on CRM data and lead volume alone is no longer enough, and how tools like weighted engagement are helping dealers identify blind spots, protect their spend, and focus on what actually drives sales.

Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on attribution blind spots in automotive retail.

Dealerships are missing out on sales and don’t even know it. The outdated method of traditional lead tracking leaves out most of the buyer journey, but a new whitepaper reveals how to fix that 92% blind spot. 

Noah Lee, Senior Director of Product at Cox Automotive joins Jade Terreberry to unpack how first-party data and AI are reshaping the car-buying journey.

Don’t Let Free Ad Dollars Go to Waste  Every marketing dollar matters—especially when it’s already yours. Yet many dealers are unknowingly leaving thousands of OEM co-op funds untouched each year. […]