Shaun “Niff” Kniffin joins Jade Terreberry for a fast-paced, insight-packed episode covering the hottest topics in automotive retail – from multi-touch attribution and AI adoption to new marketplace partnerships and data strategy.

What You Don’t Invest in Can Hurt Your Automotive Strategy  If you’re only tracking what happens right before the sale, you’re missing what really brings customers in. That’s not just […]

Micah Tindor, Senior Director of Strategy at KKBB ICO joins Jade to explore how artificial intelligence (AI) is transforming dealership operations – from inventory acquisition and pricing to CRM follow-up and consumer personalization.

Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.

Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics and embracing multi-touch attribution.

Whether you’re trying to get more eyes on your inventory, make your listings work harder, or figure out where your ad dollars are really paying off, Autotrader is built to […]

Believe it or not, most dealers are flying mostly blind as to what marketing efforts are actually driving their sales because they are tracking only a fraction of the customer […]

Elizabeth Stegall, Senior Director of Client Retention at Autotrader, joins host Jade Terreberry to unpack how dealers can close blind spots in their marketing strategy by shifting away from the antiquated model of first and last touch attribution, sharing how new tools like the weighted engagement and multi-touch attribution are helping dealers optimize spend, drive ROI, and better align with how consumers actually shop.

In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can use to strengthen fraud prevention and compliance.