2m Read Podcast What Dealers Must Rethink: All About Attribution, AI, and Data Shaun “Niff” Kniffin joins Jade Terreberry for a fast-paced, insight-packed episode covering the hottest topics in automotive retail - from multi-touch attribution and AI adoption… Read more
7m Read Blog Seeing the Unseen: How to Spot (And Fix!) Your Digital Blindspot What You Don’t Invest in Can Hurt Your Automotive Strategy If you’re only tracking what happens right before the sale, you’re missing what really brings… Read more
2m Read Podcast How AI Is Reshaping Automotive: Sales and Strategy to Embrace Micah Tindor, Senior Director of Strategy at KKBB ICO joins Jade to explore how artificial intelligence (AI) is transforming dealership operations - from inventory acquisition… Read more
3m Read Podcast Fix Your Marketing ROI: How Multi-Touch Attribution Can Help Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no… Read more
3m Read Podcast Start Tracking What Actually Converts: The Days of Chasing Leads are Over Nathan Jordan, Client Success Manager for Major Accounts at Autotrader, joins host Jade Terreberry to break down how top-performing dealers are ditching outdated lead metrics… Read more
5m Read Blog From Search to Sold: 5 Ways Autotrader Gives Dealers More of What Really Counts Whether you’re trying to get more eyes on your inventory, make your listings work harder, or figure out where your ad dollars are really paying… Read more
7m Read The 92% Blind Spot for Automotive Dealers: Do You Have It and Steps to Reduce It Believe it or not, most dealers are flying mostly blind as to what marketing efforts are actually driving their sales because they are tracking only… Read more
3m Read Podcast Finally See the Full Buyer Journey: The Modern Dealer’s Differential Elizabeth Stegall, Senior Director of Client Retention at Autotrader, joins host Jade Terreberry to unpack how dealers can close blind spots in their marketing strategy… Read more
2m Read Podcast Building a Dealer Culture: Stopping Fraud Before It Starts In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can… Read more
3m Read Podcast Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by… Read more
