Video | Delivering the Digital Promise to Today’s Automotive Consumer 

Consumers are increasingly relying on digital channels to navigate the car-buying journey—and they’re doing it in a matter of minutes! From comparing financing options to cross-shopping different brands, your dealership can realize a huge portion of potential profits by partnering with a trusted third-party platform like Autotrader.  

In this WardAuto FastChat, industry pros Nancy Dunham, Principal Analyst at Wards Automotive, and Paul Paridy, Sr. Director of Product Marketing at Cox Automotive, discuss how Autotrader’s online marketplace provides a seamless car shopping experience that converts more shoppers to buyers. 

Reach the largest audience of in-market shoppers. Only with Autotrader.