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Blog

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How to Connect Your Plan to the Future of eCommerce

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Five New Ways to Turn Your Data into Dollars

Bridging the Gap

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Why Bridging the Gap is Critical for Dealers and How to Do It

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eBook: How to Increase Your Digital Presence to Drive Sales

Interested in becoming a client or ready to learn more?

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Step by Step: How Car Consumers are Reshaping the Road Forward

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Staying a Step Ahead in a Cookieless Future with First-Party Data

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Successful Dealers Are Activating Their First Party Data… Are You?

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The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future

How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels

The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales

A Look at Today’s in-Market Auto Shoppers and What They Want

5 Effective Data Strategies to Use in 2023

How Dealers Can Successfully Sell New Car Pre-Order

5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now

3 Ways to Keep a Car Shopper’s Focus Online

Industry Trends on Media Spend

A Closer Look at Record Automotive Industry Prices and Emerging EV Trends

Managing the Big Shift in Car Shoppers’ Expectations

Breaking Through Screens to Reach Gen Z Car Buyers

How Chip Shortages Changed the Car Buying Journey

Using Data to Stay Relevant in the Ever-Changing Digital Landscape

6 Digital Marketing Trends Dealerships Can Use in 2022

The 5 Habits of Effective Digital Car Dealerships

How the Chip Shortage Is Impacting Car Buyer Behavior

6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit

5 VDP Best Practices to Boost Conversions

How to Build a Digital Dealership that Meets Customer Expectations

Woman sticking head out of car window

Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead

Personalization Is Key to a Better Car-Buying Experience

4 Ways Your Dealership Can Thrive in Today’s Market

Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

Couple shopping for pre-owned car at dealership

Using CPO to Address the New Vehicle Inventory Shortage

How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory

black truck delivered to a home

Tips for Using At-Home Test Drives to Win Customers and Sell Cars

United States Treasury stimulus check

The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2

graph showing percentage of car buyers satisfied with dealership experience, at a high in 2020

Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers?

graphs showing Cox Automotive data points related to clients, vehicles, and consumers

Tips for Increasing Dealership Service Revenue This Quarter

Audience Explorer report in nVision, the analytics tool for Autotrader and Cox Automotive clients, shows shopper interest in your inventory based on online activity

How to Get the Audience Targeting Data Your Dealership Needs for 2021

An illustration of a dealership service department

Growing Your Fixed Ops Market Share

Woman adjusting the rear view mirror of a car

Navigating Dealership Blind Spots Without a Rearview Mirror

car dealership lot with flags

Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA

table of statistics on the percentage of consumers likely to reduce the number o vehicles in their household over the next few months: 23% Northeast, 13% Midwest, 17% South, 2% West

Regional COVID-19 Automotive Consumer Trends and What They Mean for Your Dealership

A service employee using specialized cleaning equipment to sanitize a vehicle for a test drive or after a service and repair appointment

How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue

Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory

Inventory Is Scarce and Expensive. So, Let’s Build a Proactive Acquisition Plan.

Jade Terreberry from Autotrader

A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.

new vehicles being transported

Driving More Vehicle Sales by Selling Outside Your Local Market

Dealership salesperson on video chat with a car buyer, holding up an iPad to show a detail

How to Accelerate Contactless Car Sales With Digital Retailing

Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service

Top 10 Vehicles of Interest list in nVision reporting, showing the vehicles with the most VDP views in the last 24 hours

nVision: See Your Top 10 Vehicles in Analyze Live Right Now

Reporting screenshot from nVision, showing how many vehicles are well-merchandised, how many are priced well, and how many need attention in order to sell

nVision Analytics: Working the Probability to Sell Matrix to Move Cars

Close-up of man in uniform working on digital tablet while standing in front of car hood in vehicle service center

Maintenance From Your Door | Tips for Using Valet Service and Repair to Drive Fixed Ops Revenue

Screenshot of the Inventory Age and Pricing tiles in nVision reporting

nVision’s Analyze Inventory: Using the “Inventory Age” and “Pricing” Tiles to Turn Vehicles

View of nVision's Analyze Inventory report on a tablet

Getting Started With nVision Analytics

A dealership salesperson doing a video chat while he is in the back of a car

Tips for Using Live Video Walkarounds to Sell Cars

A family in front of the new car that has been delivered to their driveway

Tips for Delivering Satisfaction and Sales With Local Home Vehicle Delivery

Screenshot of the Accelerate My Deal tool on Autotrader, with the words Start Your Offer, Build your personalized personalized payment with dealer financing and the latest specials

Tips for Selling Cars Virtually With Your Autotrader Tools