5 Effective Data Strategies to Use in 2023
Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top to bottom strategy behind it, […]
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Dealer Advantage Blog
Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and digital selling, and industry insights for automotive dealerships.
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How Dealers Can Successfully Sell New Car Pre-Order
Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
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5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now
With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
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3 Ways to Keep a Car Shopper’s Focus Online
Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
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Industry Trends on Media Spend
With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
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A Closer Look at Record Automotive Industry Prices and Emerging EV Trends
It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
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Managing the Big Shift in Car Shoppers' Expectations
Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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Breaking Through Screens to Reach Gen Z Car Buyers
Generation Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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How Chip Shortages Changed the Car Buying Journey
For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
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6 Digital Marketing Trends Dealerships Can Use in 2022
Greta Crowley shares the 2022 automotive digital marketing trends to keep in mind as you plan and optimize your marketing and advertising spend.
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The 5 Habits of Effective Digital Car Dealerships
Highly effective dealerships have something in common: a focus on a frictionless digital experience and data. Are these 5 habits part of your 2022 plans?
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How the Chip Shortage is Impacting Car Buyer Behavior
The latest Cox Automotive consumer research reveals how the chip shortage is currently impacting car buyer behavior. But what do these trends mean for your dealership?
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6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
The 2021 Cox Automotive all-virtual Dealer User Summit offerred instructional sessions for clients. Read this blog to learn more.
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5 VDP Best Practices to Boost Conversions
Especially as more dealers are expanding inventory reach beyond your immediate market and DMA, your vehicle detail page (VDP) can make or break you. Are you following these five VDP best practices?
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How to Build a Digital Dealership that Meets Customer Expectations
Car buyers don't care which tool they use on your site if they can easily get the car they want for a fair price. To deliver a simple, fast process, you need to build a digital car dealership ecosy...
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Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead
Is a summer slowdown coming? Here are some acquisition and audience strategies to consider in preparation for the summer sales season and to remain successful long term.
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Personalization Is Key to a Better Car-Buying Experience
Personalization makes car buying better. Here are the keys to creating a personalized car buying experience that goes beyond the dealership.
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4 Ways Your Dealership Can Thrive in Today's Market
In this blog post, see 4 areas to focus your time, money and resources in order to thrive in today's automotive market.
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Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers
Let's break down what third-party and first-party cookies are, what's changing and what it means for automotive dealership marketing.
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Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021
Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021
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