Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and digital selling, and industry insights for automotive dealerships.
Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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Generation Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
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Car dealers, get the consumer buying insights you need in this year’s Car Buyer Journey Study.
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Our latest blog post has strategies for using your data to stay relevant in the ever-changing digital automotive landscape.
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Greta Crowley shares the 2022 automotive digital marketing trends to keep in mind as you plan and optimize your marketing and advertising spend.
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Highly effective dealerships have something in common: a focus on a frictionless digital experience and data. Are these 5 habits part of your 2022 plans?
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The latest Cox Automotive consumer research reveals how the chip shortage is currently impacting car buyer behavior. But what do these trends mean for your dealership?
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The 2021 Cox Automotive all-virtual Dealer User Summit offerred instructional sessions for clients. Read this blog to learn more.
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Especially as more dealers are expanding inventory reach beyond your immediate market and DMA, your vehicle detail page (VDP) can make or break you. Are you following these five VDP best practices?
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Car buyers don't care which tool they use on your site if they can easily get the car they want for a fair price. To deliver a simple, fast process, you need to build a digital car dealership ecosy...
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Is a summer slowdown coming? Here are some acquisition and audience strategies to consider in preparation for the summer sales season and to remain successful long term.
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Personalization makes car buying better. Here are the keys to creating a personalized car buying experience that goes beyond the dealership.
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Let's break down what third-party and first-party cookies are, what's changing and what it means for automotive dealership marketing.
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How can dealers keep vehicles sales and revenue up during the new vehicle inventory shortage? It's time to reimagine your CPO segment.
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7 key areas to consider as you adjust your dealership's plans to succeed and grow while the chip shortage causes vehicle inventory challenges
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Car dealers, get tips for at-home test drives including how to promote them to win new customers and selling tips for before, during and after.
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Kevin LeSage shares digital marketing strategy for vehicle sales this spring. Stimulus, tax, pent-up demand - let's talk through top tips!
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Car Buyer Journey Study tracks customer satisfaction during the pandemic. Find out satisfaction is up and what that means for dealerships.
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Service and repair is a essential revenue driver that auto dealerships count on. Let's talk tools and strategies for growing service revenue.
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