Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and digital selling, and industry insights for automotive dealerships.
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
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The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]
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Do you know how to leverage your brand, traffic and reputation to drive sales? Discover the 4 ways successful auto dealers are expanding and building the brand they already have. […]
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Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital retailing tools as well as […]
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Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top to bottom strategy behind it, […]
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Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
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With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
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Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
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With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
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It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
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Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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Generation Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
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Greta Crowley shares the 2022 automotive digital marketing trends to keep in mind as you plan and optimize your marketing and advertising spend.
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Highly effective dealerships have something in common: a focus on a frictionless digital experience and data. Are these 5 habits part of your 2022 plans?
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The latest Cox Automotive consumer research reveals how the chip shortage is currently impacting car buyer behavior. But what do these trends mean for your dealership?
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The 2021 Cox Automotive all-virtual Dealer User Summit offerred instructional sessions for clients. Read this blog to learn more.
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Especially as more dealers are expanding inventory reach beyond your immediate market and DMA, your vehicle detail page (VDP) can make or break you. Are you following these five VDP best practices?
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Car buyers don't care which tool they use on your site if they can easily get the car they want for a fair price. To deliver a simple, fast process, you need to build a digital car dealership ecosy...
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Is a summer slowdown coming? Here are some acquisition and audience strategies to consider in preparation for the summer sales season and to remain successful long term.
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