Kevin LeSage – Biography

Kevin LeSage headshot, Director of Digital Marketing at Autotrader

Kevin LeSage – Director of Digital Marketing for Autotrader

Kevin launched his career with Dealer.com with focus on tier 3 marketing and advertising strategy. True passion for his career was found when talking to dealers, translating data into an actionable story to help create a more efficient strategy. This led to Kevin managing analytic product across Kelley Blue Book, Dealer.com and Autotrader, with a focus around measuring quality, and identifying waste. Today, Kevin is the Director of Digital Marketing at Autotrader, influencing product development, sales, and marketing.

Highlights of recent appearances featuring Kevin LeSage

illustration of a dealership salesperson in front of a new car

How to leverage quality leads to drive your dealership business toward recovery

Auto Dealer Today – Article

VIDEO: Kevin’s Facebook appearance with DealerRefresh for RefreshFriday where he discusses Dealer Home Services, strategies for at-home delivery, qualified leads, and market extension.

6 Takeaways from the Autotrader and KBB Dealer User Summit

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car shopper looking at Autotrader VDP with Accelerate My Deal digital retailing

4 Ways Your Dealership Can Thrive in Today’s Market

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new cars in a dealership showroom

Expanding Used Vehicle Sales and Advertising Outside Your DMA

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Webinar title page: Today's Strategies for Tomorrow's Success

Today’s Digital Strategies for Tomorrow’s Success

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webinar Making Autotrader Insights Actionable

Data-Driven Strategies for Leveraging nVision Analytics

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Jim Fitzpatrick from CBT News and Kevin LeSage from Autotrader, having a video chat conversation

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen

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How the Chip Shortage Impacts Car Buyer Behavior

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Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers

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Digital Marketing Strategy for Stimulus, Tax Season

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Kevin LeSage article

Maximizing Your Advertising Spend to Drive Higher-Quality Leads

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Jim Fitzpatrick from CBT News and Kevin LeSage from Autotrader, having a video chat conversation

Meeting the Needs of Your Dealership’s Customers During COVID-19 and Beyond

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Kevin LeSage article

It’s Now About Bringing Auto Dealership to Customers

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