New Whitepaper Findings

From Click to Car Sale: 
How Multi-Touch Attribution Improves Marketing Measurement for Auto Dealers 

Cox Automotive commissioned Perficient to complete a whitepaper fueled by Clarivoy data.  

See the Findings

The 3 Stats That Expose the Real ROI Blind Spots 

0%

Percentage of touchpoints the average dealer is only capturing 

0%

Average lead blindspot for dealers 

0out of 10

Shoppers interacted with a third-party site during purchase journey 

Hear what this groundbreaking research includes

See the full findings on how to improve your marketing strategy 

Personalize the consumer experience to
expand your reach and sell vehicles faster.

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Additional resources

Podcast: New Ways to Amp Up Your Marketing ROI

Guest expert Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) across industries. Learn why tracking the full funnel is essential for smarter decisions, better conversions, and fewer blind spots—and why MTA is no longer optional for businesses serious about ROI.

Listen to the podcast episode

Blog: Do You Have a 92% Blind Spot?

Are you missing a key piece of your marketing strategy? Most dealers are overlooking 92% of what’s driving their sales—not because the data isn’t missing, but because it’s not being tracked. This blog breaks down findings from a Cox Automotive and Perficient study of over 1 million car shoppers and shows how multi-touch attribution can help close the gap.

Read the full blog post

Infographic: Top 4 Things Every Dealer Should Know

What separates top-performing dealers from the rest? This infographic highlights four key insights from our latest marketing measurement research. Learn what’s working, what’s missing, and how you can apply these findings to improve your strategy and ROI.

View the infographic