Turn More Shoppers Into Buyers—With the #1 Marketplace Built for Car Buying

List your inventory on Autotrader—the #1 marketplace for car buying—and reach more shoppers who are ready to make a purchase. Our flexible listings packages are designed for dealerships of any size, so you can choose the level of exposure that fits your goals and budget. Every package includes digital marketing solutions to help you stand out and free merchandising tools like Kelley Blue Book Price Adviser, warranty and assurance badging and managed chat and text capabilities so you never miss a sales opportunity. You’ll also get access to real-time analytics, so you can see which vehicles are getting the most attention and adjust your strategy to drive more leads.

Jumpstart the car-buying process and make it easier for shoppers to build their deal online. Our digital retailing tools let buyers start their purchase from your vehicle display page, so you can capture leads and move deals forward even before they visit your store. Shoppers can estimate payments, value their trade, and apply for financing—all from their phone or computer. You get notified instantly when a shopper is ready to take the next step. By connecting online and in-store experiences, you make buying a car smoother and more flexible for your customers, while saving your team time and effort.

Reach more customers in more places by listing your inventory in markets where you can deliver. Our distance retailing solutions connect you to shoppers outside your local market looking for the inventory you have. You can highlight your delivery options and virtual selling tools, so shoppers know they can buy from you without visiting the dealership. You can extend your reach, fill gaps in your local market, and maximize your sales opportunities by meeting buyers where they are. Plus, you’ll have access to analytics that show how your distance listings are performing, so you can refine your strategy and maximize results.

Boost your dealership’s visibility and stand out from the competition with targeted digital ads and sponsored listings. Our advertising solutions use advanced data to put your inventory in front of the right shoppers at the right time—on Autotrader, KBB.com, and across the web and social media. You can personalize your ads to highlight specific vehicles, promotions, or sales events, making your campaigns more relevant and effective. Real-time analytics let you track which ads are driving traffic, engagement, and leads, so you can adjust your strategy and get the most out of your marketing budget. Whether you want to increase views, drive more clicks, or expand your reach, our advertising tools help you reach buyers on and off-site.

Know which shoppers are ready to buy while tracking your marketing ROI with Autotrader’s nVision platform. Included in your subscription, nVision gives you actionable reports on your marketing performance and predictive insights based on real shopper activity. Quickly identify leads, see which vehicles are most likely to sell, and understand how your investment is translating into sales. Your dashboard provides a full view of your inventory, shopper engagement, and market position, so you can make informed decisions and improve your results. With tools to analyze leads, sales, inventory, and digital retailing performance, you’ll have the data you need to grow your dealership’s salesand stay ahead of the competition.