See which Autotrader ads can give your inventory or sales event extra visibility with in-market shoppers.

Digital advertising solutions to maximize your visibility and boost sales:

New Car Boost
New Car Boost Ads Graphic@2x

Convert used-car shoppers into new-car buyers.

New Car Boost ads increase new car consideration with used-car shoppers who might not realize they can purchase new for the same monthly payment as used.

Co-op Eligible Through:

Targeted Display Ads Graphic@2x

Premium placements ensure you stand out.

Targeted Display ads keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB‌.‌com’s desktop and mobile experiences.

Co-op Eligible Through:

Advanced Ads Premium Graphic@2x

Stay top of mind with car shoppers as they browse the web and social media.

Advanced Ads Premium retargets Autotrader and KBB.com shoppers based on their search results with engaging ads featuring your inventory as they browse offsite websites and social media platforms, driving them back to the VDP on your dealership website.

Spotlights Ads Graphic@2x Optimised

Increase visibility and VDP views.

Alpha ads maximize the exposure of your vehicles and dealership’s branding with prominent advertising placement that dominates the top of Autotrader and KBB.com’s search results page.

Co-op Eligible Through:

Alpha Ads Graphic@2x

Shine a spotlight on select inventory.​

Hot vehicles or cold vehicles—it doesn’t matter. Spotlight ads ensure you drive more clicks and engagement straight to the inventory of your choice. ​​ 

Co-op Eligible Through:

eLot Carousel Ads Graphic@2x

Be there at every step of the car shopping journey.​

eLot’s carousel ads target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.

Co-op Eligible Through:

Ready to boost your visibility on Autotrader and KBB.com?

Submit the form below and we’ll notify your Autotrader rep.

What solutions are you interested in?(Required)

By submitting my information, I agree to the Privacy Policy and the Terms and Conditions. I also provided my consent for Cox Automotive, its affiliates and associated brands to send me timely offers and useful information via emails, phone calls and SMS messages at the number and e-mail addresses provided in this form.

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

Required form fields

How can we help you?*
This field is for validation purposes and should be left unchanged.