Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.
Noah Lee
Director of Product Consulting
Dealer.com and Cox Automotive
Key Takeaways:
Understanding Consumer Behavior: Learn how capturing and analyzing consumer data can help tailor marketing efforts to meet shoppers’ needs at different stages of the buying process.
Retail 360 Ecosystem: Discover the benefits of Cox Automotive’s Retail 360 ecosystem in providing a connected, frictionless experience from online research to in-store interactions.
Optimizing Follow-Up: Understand how detailed consumer insights can improve follow-up strategies, making them more personalized and effective.
Seamless Transitions: Explore how reducing repetitive steps and ensuring smooth transitions between online and in-store processes can enhance the overall customer experience.
Leveraging Real-Time Data: Gain insights into the importance of using real-time data to make informed decisions and improve dealership operations.
Timestamps:
0:00 – 0:31
Introduction
Jade Terreberry introduces the podcast and the guest, Noah Lee, Product Manager for Dealer.com.
0:31 – 1:45
Guest Introduction
Noah Lee is welcomed to the podcast, and Jade highlights his expertise and relevance to the topic.
1:45 – 3:12
Importance of Click in the Buying Process
Noah discusses the significance of the initial click and how it sets the stage for the entire car buying journey.
3:12 – 4:43
Understanding Consumer Behavior
Noah explains how capturing and analyzing consumer data can help tailor marketing efforts to meet shoppers’ needs.
4:43 – 6:09
Retail 360 Ecosystem
Discussion on the benefits of Cox Automotive’s Retail 360 ecosystem in providing a connected, frictionless experience.
6:09 – 7:14
Optimizing Follow-Up
Noah shares insights on how detailed consumer data can improve follow-up strategies, making them more personalized and effective.
7:14 – 8:17
Seamless Transitions
Exploration of how reducing repetitive steps and ensuring smooth transitions between online and in-store processes can enhance the customer experience.
8:17 – 9:27
Leveraging Real-Time Data
Noah emphasizes the importance of using real-time data to make informed decisions and improve dealership operations.
9:27 – 10:47
Building Sales Team Confidence
Jade and Noah discuss the need for dealership staff to gain firsthand experience with EVs to confidently guide customers.
10:47 – 11:02
Closing Remarks
Jade wraps up the episode, thanking Noah for his insights and encouraging listeners to subscribe for future episodes.
