Whether you made it to NADA 2025, or not, consider this your Cliff Notes version of all of the hot topics and trends that emerged, coming straight from several Automotive Industry experts and leaders such as Pauly Daly – ASOTU, Bridgit and Jim Fitzpatrick – CBT News, George Nenni – Generations Digital, and Ken Kraft – Cox Automotive who share what actions they believe you should take to drive profitability, consumer satisfaction and gain market share in the coming year to Own the Road.
Listen or Watch to this episode to hear more about the following hot topics covered in the episode:
- Cox Automotive Solutions: An overview of the new capabilities and solutions showcased at NADA 2025 that highlight the importance of driving efficiencies and profitability.
- Resilience and Adaptability: The automotive industry continues to show resilience and adaptability, with a strong focus on planning, organization, and time management to succeed in 2025.
- Operational Efficiencies and Consumer Experience: Why and how your focus should be on operational efficiencies, consumer experience, and market share optimization, aiming to improve profitability for dealerships.
- Technology and Staff Training: Experts are stressing the importance of practical tech adoption, staff training, and maintaining a personal touch in customer interactions to enhance the overall dealership experience because of the advantages you’ll hear about.
- Customer Retention and Thoughtfulness: Hear why dealers are encouraged to focus on retaining existing staff and customers, and the ways to do this to improve customer experience without a large budget.
ABOUT OUR GUESTS:
Paul J. Daly
ASOTU
Founder and Host
George Nenni
Best-Selling Author and Founder
Generations Digital
Bridgit Fitzpatrick
CBT News
Co-Founder
Jim Fitzpatrick
CBT News
Co-Founders and CEO
Ken Kraft
Chief Marketing and Sales Officer
Cox Automotive
TIME STAMPS:
0:00 – 0:31
Introduction
Speaker 1 introduces the podcast and highlights the importance of NADA 2025, emphasizing resiliency, commitment, and the ability to adapt.
0:31 – 1:23
Significance of NADA 2025
Jade Terreberry discusses the significance of the week as the first real week of 2025, and why you should be focusing on time management, organization, and planning.
1:23 – 2:20
Content Release Strategy
For the road forward – why the goal of providing actionable insights for dealerships to improve business performance.
2:20 – 3:54
Focus Areas for 2025
Importance of focusing on operational efficiencies, consumer experience, and market share optimization, with a goal of improved profitability.
3:54 – 5:21
Partnerships and Market Trends
Jade outlines partnerships with Jonathan Smoke for market trends and forecasts, and co-hosting an nVision series with Jeff Flack.
5:21 – 6:34
Inventory Management Strategies
Collaborations with Brian Finkelmeyer and Micah Tindor on inventory management and acquisition strategies.
6:34 – 8:18
Additional Topics
Discussion on measurement strategies, pay plans, organizational structure, sales meeting management, brand differentiation, and reducing risk and fraud.
8:18 – 9:20
Industry Expert Insights
George Ninni shares his dedication to attending NADA despite challenging travel conditions and emphasizes the need for good marketing solutions and tools for used car acquisition.
9:20 – 10:26
Extended Deals and Practical Tech Adoption
Jade highlights the extended deals offered by Cox Automotive teams, and Paul J Daly with ASOTU discusses the importance of practical tech adoption and leadership in making staff feel secure and successful.
10:26 – 11:02
Operational Efficiency and Customer Experience
Paul emphasizes the importance of being nice to staff and the ROI of niceness, advising dealers to focus on stopping unnecessary activities to improve operational efficiency.
11:02 – 12:30
Thoughtfulness and Customer Retention
Thoughtfulness and small surprises can enhance customer experience without a large budget, and the importance of keeping staff and customers is highlighted.
12:30 – 13:45
Industry Normalization and Positive Forecasts
Jim Fitzpatrick discusses the excitement for 2025 and the normalization of the industry, with positive forecasts from Cox Automotive.
13:45 – 15:00
In-Person Interactions
Bridget Fitzpatrick emphasizes the importance of in-person interactions and the energy at NADA.
15:00 – 16:30
Cox Automotive Solutions
Jade and Ken Kraft discuss the excitement and hard work behind Product Week 2025 at Cox Automotive headquarters, highlighting new capabilities and solutions showcased at NADA.
16:30 – 17:50
Perseverance and Adaptability
The team is proud of their perseverance and adaptability, despite travel challenges, showcasing the grit of the industry.
17:50 – 18:30
Closing Remarks
Jade encourages viewers to call their Cox Automotive reps for demos and to take advantage of the extended NADA deals.
