In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can use to strengthen fraud prevention and compliance. From cultural adoption to customer transparency, she outlines how consistent training, leadership buy-in, and the right tools can turn fraud prevention into a competitive advantage.
Guest Expert:
Margaret Bosworth
Director of Fraud, Identity and Compliance Solutions
Auto, Insurance and Telco Vertical
Equifax
Key Takeaways:
Fraud prevention starts with culture, not just tools: Technology is essential, but consistent training, leadership modeling, and clear escalation paths are what drive real adoption.
CRM habits aren’t enough – compliance must be intentional: Dealerships need written policies, ongoing education, and accountability to ensure fraud prevention becomes second nature.
Customer experience improves with transparency: When dealer staff are trained to explain verification steps confidently, consumers see fraud prevention as protection – not suspicion.
Fraud prevention can be a brand differentiator: Dealers who proactively message their commitment to security—online and in-store—build trust and stand out in the market.
Equifax and Cox Automotive are investing in real-time, biometric and AI-driven tools: From digital identity trust to liveness checks, dealers can now verify identities faster and more securely across channels.
Timestamps:
0:00 – 1:09 – Introduction
Jade introduces the episode and welcomes back Margaret Bosworth for Part 2 of the identity fraud series.
1:09 – 2:26 – Defining Identity Fraud
Margaret explains what identity fraud really means and why education across dealership roles is critical.
2:26 – 4:47 – Best Practices for Dealerships
Key recommendations include using trusted tools, ongoing training, and empowering staff to escalate when something feels off.
4:47 – 6:30 – Technology and Leadership Buy-In
Consistency and leadership modeling are essential to ensure fraud tools are used effectively.
6:30 – 8:26 – Driving Cultural Adoption
Margaret outlines how to embed fraud prevention into dealership culture through repetition, accountability, and support.
8:26 – 10:56 – Customer Experience and Transparency
Tips for helping consumers understand and appreciate fraud checks as part of a secure buying experience.
10:56 – 13:57 – Turning Compliance into a Differentiator
How fraud prevention can reduce audit risk, speed up the buying process, and build consumer trust.
13:57 – 16:59 – Tools and Investments
Equifax and Cox Automotive are innovating with biometric verification, liveness checks, and real-time identity matching.
16:59 – 20:26 – Closing Thoughts
Jade and Margaret reflect on the importance of strong partnerships, and how fraud prevention benefits dealers, consumers, and communities alike.
