Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and […]

Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, […]

Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these […]

Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey […]

You may have heard the saying “Out with the old. In with the new.” However, as we close out 2024 and round the bend into a new year, we’re encouraging […]

In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]

Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it […]

Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands, and drive sales while sharing advertising costs. As the year progresses, dealers […]

In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with […]