Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

You may have heard the saying “Out with the old. In with the new.” However, as we close out 2024 and round the bend into a new year, we’re encouraging […]

In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]

Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it […]

Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half […]

In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with […]

Over the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes that we’ve come to personally […]

Consumers are increasingly relying on digital channels to navigate the car-buying journey—and they’re doing it in a matter of minutes! From comparing financing options to cross-shopping different brands, your dealership […]

Back by popular demand… Guest Chip Thomas, Master Sales Trainer & Principal Consultant as well as Jade’s father! With Olympics fever happening across the USA and the world, hear what […]

No matter what you call it, “the New Normal, Pre-Covid, Post-Covid Era” in this ever-evolving market, dealers want one thing to remain the same – the continued profitability that many […]