Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

No matter what you call it, “the New Normal, Pre-Covid, Post-Covid Era” in this ever-evolving market, dealers want one thing to remain the same – the continued profitability that many […]

Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, […]

Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize all your reporting into one […]

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]

New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on their lot. However, there are […]

Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

NASCAR Driver Joey Logano Selling His Custom First Edition 2021 Ford Bronco on Autotrader’s Private Seller Exchange to Benefit Charity ATLANTA, Jan. 18, 2024 /PRNewswire/ — NASCAR driver and two-time Cup Series […]