Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Featured Guest: Shaun “Niff” Kniffin, Retail Solutions Moderator and Consultant of NCM Solutions discusses the evolution of new car sales in the automotive industry over the past four years and […]

Featured Guests: Kirk Preiser, SVP of Business Development at LeadVantage and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, share what they’re seeing across their top-performing clients […]

Featured Guest: Chrisey O’Hara – Vice President of Dealer Sales at Autotrader and Kelley Blue BookTM shares examples how dealers can move the needle for extra revenue opportunities, especially when […]

Partnering with the right listings service can lead to significant gains in profit margins and expedite inventory turnover—no matter how big or small your dealership inventory.  Dealerships of all sizes […]

Independent dealers have a unique opportunity to broaden their reach and tap into new customer segments. By leveraging advanced listings technology, dealerships of any size can transcend traditional local boundaries […]

Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers […]

Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they […]

Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right […]

Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and […]