Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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How to Get the Audience Targeting Data Your Dealership Needs for 2021
How to Get the Audience Targeting Data Your Dealership Needs for 2021

Dec 11, 2020
Kevin LeSage, Director of Digital Marketing

Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]

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Navigating Dealership Blind Spots Without a Rearview Mirror
Navigating Dealership Blind Spots Without a Rearview Mirror

Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]

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Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA
Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

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How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue
How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue

Aug 19, 2020
The Autotrader Team

Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]

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Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory
Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory

Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]

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Driving More Vehicle Sales by Selling Outside Your Local Market
Driving More Vehicle Sales by Selling Outside Your Local Market

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service
Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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