Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing.  In truth, they see […]

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]

ATLANTA, March 7, 2022 /PRNewswire/ — While the consumer car-buying experience undoubtedly has changed in recent years, the automotive dealer’s journey continues to simultaneously evolve, bringing along a host of […]

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]