Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit

Blog Digital Marketing Strategy Industry Trends, Reports & Research

Sep 28, 2021
The Autotrader Team

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

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5 VDP Best Practices to Boost Conversions

Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing

Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

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How to Build a Digital Dealership that Meets Customer Expectations

Blog Digital Marketing Strategy

Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

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Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead

Digital Marketing Strategy

Aug 2, 2021
The Autotrader Team

Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]

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Personalization is key to a better car-buying experience

Blog Digital Marketing Strategy Digital Retailing

Jul 19, 2021
Greta Crowley

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

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How to Get the Audience Targeting Data Your Dealership Needs for 2021

Analytics, Reporting & ROI Blog Digital Marketing Strategy

Dec 11, 2020
Kevin LeSage, Director of Digital Marketing

Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]

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Navigating Dealership Blind Spots Without a Rearview Mirror

Blog Digital Marketing Strategy

Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]

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Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA

Contactless Sales & Service Digital Marketing Strategy

Oct 8, 2020
Kevin LeSage, Director of Digital Marketing

It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]

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How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue

Blog Contactless Sales & Service Digital Marketing Strategy

Aug 19, 2020
The Autotrader Team

Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]

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