Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
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Previous posts
![The Future of the Automotive Consumer Experience: Embrace the Digital Shift Now](https://b2b.autotrader.com/wp-content/uploads/sites/5/2024/03/Graphic-AT-Mar-Blog.png?w=400)
The Future of the Automotive Consumer Experience: Embrace the Digital Shift Now
Jul 2, 2024
The Autotrader Team
Hey there, modern-day car dealership virtuosos! Buckle up because we’re about to drive straight into the future of automotive consumer experiences. Spoiler alert: it’s online, it’s data-driven, and it’s going […]
![Video | Drive New Car Consideration with New Car Boost](https://b2b.autotrader.com/wp-content/uploads/sites/5/2024/05/2842_AT_WardsAuto_Display_DIGITAL_Static_1200x628_V8.png?w=400)
Video | Drive New Car Consideration with New Car Boost
May 13, 2024
The Autotrader Team
New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on their lot. However, there are […]
![Delivering a Consumer Experience Online – The 5 Key Steps](https://b2b.autotrader.com/wp-content/uploads/sites/5/2024/03/Graphic-AT-Mar-Blog.png?w=400)
Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader Team
The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
![How to Connect Your Plan to the Future of eCommerce](https://b2b.autotrader.com/wp-content/uploads/sites/5/2023/11/Branded-Graphic-AT-Nov-Blog.png?w=358)
How to Connect Your Plan to the Future of eCommerce
Nov 7, 2023
The Autotrader Team
While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems […]
![Five New Ways to Turn Your Data into Dollars](https://b2b.autotrader.com/wp-content/uploads/sites/5/2023/10/Blog-Graphic-AT-Oct-Blog.png?w=358)
Five New Ways to Turn Your Data into Dollars
Oct 6, 2023
Autotrader and Dealer.com Teams
Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]
![Why Bridging the Gap is Critical for Dealers and How to Do It](https://b2b.autotrader.com/wp-content/uploads/sites/5/2023/09/Graphic-AT-July-Blog.png?w=358)
Why Bridging the Gap is Critical for Dealers and How to Do It
Sep 13, 2023
The Autotrader Team, Kelley Blue Book and Dealer.com
A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022. What’s interesting is […]
![The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future](https://b2b.autotrader.com/wp-content/uploads/sites/5/2023/03/AT_Blog_thumbnail_3.10.23.png?w=400)
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
![The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales](https://b2b.autotrader.com/wp-content/uploads/sites/5/2023/01/OPT-A-JAN-AT-Blog.png?w=300)
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales
Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions
Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]
![Managing the Big Shift in Car Shoppers’ Expectations](https://b2b.autotrader.com/wp-content/uploads/sites/5/2022/04/GettyImages-1210543621-scaled-1.jpg?w=400)
Managing the Big Shift in Car Shoppers’ Expectations
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing. In truth, they see […]