Add-on convenience for shoppers and profits for you

What car buyers want and what dealers need come together on Autotrader with enhancements that deliver a smooth buying experience, more sales and higher profits.

Keep shoppers on a seamless path to purchase

If you are a dealership who embraces eCommerce, Shopper Connect enables you to highlight your unique eCommerce experience, funnel shoppers directly into your tool and close more deals online. This unique messaging offering sets your listings apart on Autotrader and KBB.com.

Fast access to low-funnel shoppers

Acquire more shopper credit applications across multiple platforms with the NEW! Cox Automotive Credit Application. This will save shoppers’ time and save YOU time. You can start meeting shoppers where they’re comfortable and collect all of their credit information to help close the deal faster. The Cox Automotive Credit App is all yours, and you can use it anywhere – place it on your Autotrader and KBB.com VDPs, your dealer website and marketing emails for a consistent experience.​

Defy inventory shortages with New Car Custom Order

You can’t control new-car inventory shortages, but you can combat them with the right tools that expand your sales opportunities beyond your lot.

New Car Custom Order connects you with Autotrader and KBB.com shoppers interested in pre-ordering their next vehicle from your dealership.

Listings Buying Signals

This powerful tool analyzes consumers’ shopping behaviors to give you easy-to-access insights for a targeted sales approach.  With AutotraderSM and Kelley Blue Book® Vehicle Listings Buying Signals you can easily prioritize the right leads: we’re talking shoppers who are 12.3 times more likely to purchase in the next 30 days.? That’s how you get more deals done.

Accelerate My Deal digital retailing

With a 24% higher gross per deal?, Accelerate My Deal is the industry-leading solution that lets shoppers start the car buying process online. They’ll get the buying experience they want, and you’ll get better leads and higher profits. It’s a win-win.

Market Extension

Whether you’re already focusing on outside markets or want to break into new ones, Market Extension is a car listing enhancement that literally delivers. You can virtually sell to shoppers anywhere you like and even send your inventory directly to their door.

search filter setting on Autotrader for "delivery to your door" with Market Extension

NEW – Market Extension Essential

For dealers interested in “delivering” sales but lacking the tools or resources to fulfill, Market Extension Essential is the perfect solution to dial in operational processes while gaining more sales opportunities. Simply set a radius around your store that you’re willing to deliver within and start capturing more market share.

illustration showing a car and location arrow on a map

Profit where the people are

Listings with Cox Automotive Digital Retailing reach an average of
435k
shoppers per day.
Sales from Cox Automotive Digital Retailing leads result in
26%
higher gross profits.

Other ways to hit your target market

  • Understanding Consumer Behavior: Fast Tracking a Click to Close
    Understanding Consumer Behavior: Fast Tracking a Click to Close

    May 14, 2025

    Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.

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  • Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
    Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss

    May 6, 2025

    Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.

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  • Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 
    Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 

    Apr 30, 2025
    The Autotrader Team

    It Begins with a Click  It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]

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  • The AI Revolution: What’s Transforming Auto Sales Now
    The AI Revolution: What’s Transforming Auto Sales Now

    Apr 30, 2025
    The Autotrader Team

    Guest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.

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  • Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
    Tariff Impact: Why Strategic Responses are Needed for Auto Dealers

    Apr 23, 2025

    Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.

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