Guest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.
Guest Expert:
Eric Brown
Founder
inSearchX
Key Takeaways:
AI-Driven Communication: Learn how AI tools like Ask Auto facilitate real-time communication between consumers and dealerships, reducing the need for manual follow-ups.
Enhanced Lead Conversion: Discover the impressive increase in lead conversion rates, with an 8X lift in connections and a 40X greater connection rate compared to traditional lead forms.
Reducing Friction: Understand how AI removes friction from the car buying process, making it easier for consumers to connect with dealerships and enhancing the overall sales experience.
Voice of the Customer: Explore the importance of using dialogue data to align dealership content with customer needs and improve the quality of interactions.
Adapting to Market Changes: Gain insights into how dealerships can use AI to adapt to market changes, such as the impact of tariffs, and make data-driven decisions.
Timestamp:
0:00 – 0:31 Introduction
Jade Terreberry introduces the podcast and the guest, Eric Brown, Founder of inSearchX.
0:31 – 1:16 Guest Introduction
Eric Brown is welcomed to the podcast, and Jade highlights the relevance of the topic.
1:16 – 3:12 Role of AI in Automotive
Eric explains how AI tools like Ask Auto are transforming the consumer-dealer interaction.
3:12 – 4:32 Real-Time Communication
Discussion on the benefits of real-time communication facilitated by AI.
4:32 – 6:09 Enhanced Lead Conversion
Eric shares data on the significant increase in lead conversion rates using AI.
6:09 – 8:33 Reducing Friction in the Buying Process
Eric discusses how AI removes friction from the car buying process, improving the sales experience.
8:33 – 10:06 Voice of the Customer
Exploration of the importance of using dialogue data to improve dealership content and interactions.
10:06 – 11:11 Adapting to Market Changes
Eric provides insights on how dealerships can use AI to adapt to market changes and make data-driven decisions.
11:11 – 12:34 Closing Remarks
Jade wraps up the episode, thanking Eric for his insights and encouraging listeners to subscribe for future episodes.
