-
Your success is our success
Let’s face it – 2022 continues to be an incredibly tough year for the automotive industry. When cash flow is tight, pulling back on advertising might be the first thing you want to do. But history shows that in the face of adversity, it’s more important than ever for dealerships to actively promote themselves.
In this video, Karrie Sudbrack, Vice President of Dealer Sales at Cox Automotive shares the latest shopper insights and resources to stay focused and drive revenue.
Dealer Success Guide
During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising to minimize profit loss. However, advertising can still help increase sales during and even after tough times.
In this Dealer Success Guide we’re sharing:
The benefits of advertising during tough times
Strategies to stay focused
Levers to pull to drive revenue
As the saying goes:
When times are good, advertise.
When times are bad, advertise more.
Solutions top-performing clients are using to navigate today’s economy
Articles you may be interested in
-
Fighting Fraud: What Every Automotive Dealer Needs to Know
May 28, 2025
Margaret Bosworth, Director of Fraud, Identity, and Compliance Solutions at Equifax, joins Jade Terreberry for the first of a two-part series focused on fraud prevention in the automotive industry.
-
From Online Interest to In-Store Sales: Operational Strategies That Work
May 21, 2025
Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation at the AIS NRC Conference to discuss how dealers can use real-time data to drive performance and stay competitive in a rapidly shifting market.
-
Understanding Consumer Behavior: Fast Tracking a Click to Close
May 14, 2025
Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.
-
Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
May 6, 2025
Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.
-
Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to BuyÂ
Apr 30, 2025
The Autotrader TeamIt Begins with a Click It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]
Ready to build a winning digital marketing strategy?
Tell us about your dealership and your goals and we'll connect you with a rep in your area.
Required form fields