Technology moves fast. Every year, new innovations in automotive sales take the industry by storm and help dealers give their shoppers a more modern experience. They also help you to future-proof your dealership and stay on the cutting edge.
Most importantly, when you know the next must-have tech trends, you can move fast to implement them at your dealership to reach customers and close sales before your competition. Join us at NADA 2025 to discover these trends firsthand and see how they can transform your dealership. Here are the hottest tech trends for 2025.
Omnichannel Technology
Every customer’s journey is different. In fact, more than 7 out of 10 shoppers will use multiple channels—online, in-store or some combination of both—to make their next vehicle purchase.
No matter how your customers approach their individual purchase decisions, omnichannel technology allows you to enable every purchase path and create a consistent experience for every customer.
Specifically, omnichannel technology allows you to:
- Connect with shoppers using advanced digital marketing and deal-building solutions that work in tandem to deliver better leads and better sales.
- Create fully digital consumer experiences using connected end-to-end tools that deliver a brand-new experience.
- Utilize deep consumer insights to help shoppers pick up right where they left off in their last search.
At Nada 2025, you can experience the innovation of omnichannel technology with Autotrader’s intelligent Market Extension. This new technology is built to deliver better leads for your dealership and help you close deals 47% faster by auto-listing your inventory where demand is high.
Predictive Insights
When you know your customers’ next moves, you can be there for them at every step of their purchase path to deliver a personalized experience. You can also predict their next moves to beat your competition to the next sale.
Predictive insights leverage AI automation to deliver the right marketing messages (via text marketing) and special-order parts notifications to interested customers. They also allow you to maximize the profitability of every interaction to see beyond the information would-be buyers submit online.
At NADA 2025, you can see the power of predictive insights on full display with Channel Intelligence from Autotrader and Enhanced Accelerate My Deal.
- Channel Intelligence from Autotrader analyzes the performance of your advertising channels and provides recommendations to capture more leads for your campaigns.
- Enhanced Accelerate My Deal helps ready-to-buy shoppers progress further down the purchase path and into your dealership faster.
Unmatched Industry Leading Expertise
Expertise is nothing new to the automotive industry. But with so many dealership-changing technologies emerging at such a rapid rate, having industry-leading expertise on your side can give your dealership a real competitive advantage.
Partnering with professionals—who have real dealership experience and know how to leverage the latest technologies—can help your dealership to grow alongside new technologies. Look for technology that includes experts behind the scenes, who relentlessly deliver top-tier customer experience infrastructure that goes beyond mere support.
As the industry leader in developing innovative automotive technologies, Cox Automotive continues to invest in client experience, speed to response, connecting solutions, training, and more—all to help dealership partners like you.
For the Road Ahead
Consider this only the beginning. New technologies that benefit your dealership and your customers are always right around the corner. In fact, keeping up with new technologies is part of the fun of running a successful dealership. It’s also the best way to stay a step ahead of change and keep your dealership from falling behind.
With every Autotrader listings package, you’ll gain access to nVision, an invaluable tool for dealers and their professionals. nVision provides online training, industry insights, key reporting tools, shopper behavior data, and more. This comprehensive resource ensures you have the knowledge and tools needed to leverage the latest technologies effectively.
Autotrader provides you with qualified leads for people who want cars. We have the data that connects and activates your data, and we have the shoppers. We know what they want, and our goal is to match them with our dealer partners, driving quality leads that have the highest gross profit on average industry wide. We connect you with customers virtually, to move shoppers to you, so that you can focus on building and letting your brand shine.
Schedule an Autotrader demo at NADA 2025 to experience omnichannel technology, predictive insights, and unmatched industry leading expertise.
