Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half of 2024, dealers should ensure they’re maximizing their advertising budgets and not leaving any free money on the table.
In this WardsAuto FastChat episode Michele Wright, Director of Sales for Autotrader and Kelley Blue Book, shares how dealers can use co-op funds to share the cost of advertising their dealership.
Liked what you heard? Check out all of Autotrader’s co-op eligible solutions.
