Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

See what Darryn Persaud, CMO of Comply.law, had to say around the hot topics on consumer data compliance, cyber threats and the steps to take to minimize risks.

Featured Guest: Chris Kerr – Chief Revenue Officer, Clarivoy shares examples of how dealers can develop a measurement and value strategy in their marketing efforts to deliver insights that will […]

Featured Guests: Micah Tindor, Senior Director of Strategy KBB ICO and Noah Lee, Director of Multi-Solution Product at Cox Automotive give their take on the F.I.E.R.C.E strategy from an Ops […]

Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, […]

Featured Guests: Elizabeth Stegall, Sales Director at Autotrader and Kelley Blue Book and Matt Holling, Senior Director of Ecommerce Excellence at Cox Automotive give their take on the F.I.E.R.C.E strategy […]

Chris Benvie, Director of Marketing and Pre-Owned Operations for McGovern Automotive gives his take on the F.I.E.R.C.E strategy from a new and pre-owned dealership’s perspective on how to grow and […]

Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize all your reporting into one […]

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]

New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on their lot. However, there are […]