Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Over the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes that we’ve come to personally […]

Consumers are increasingly relying on digital channels to navigate the car-buying journey—and they’re doing it in a matter of minutes! From comparing financing options to cross-shopping different brands, your dealership […]

Back by popular demand… Guest Chip Thomas, Master Sales Trainer & Principal Consultant as well as Jade’s father! With Olympics fever happening across the USA and the world, hear what […]

No matter what you call it, “the New Normal, Pre-Covid, Post-Covid Era” in this ever-evolving market, dealers want one thing to remain the same – the continued profitability that many […]

See what Darryn Persaud, CMO of Comply.law, had to say around the hot topics on consumer data compliance, cyber threats and the steps to take to minimize risks.

Featured Guest: Chris Kerr – Chief Revenue Officer, Clarivoy shares examples of how dealers can develop a measurement and value strategy in their marketing efforts to deliver insights that will […]

Featured Guests: Micah Tindor, Senior Director of Strategy KBB ICO and Noah Lee, Director of Multi-Solution Product at Cox Automotive give their take on the F.I.E.R.C.E strategy from an Ops […]

Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, […]

Featured Guests: Elizabeth Stegall, Sales Director at Autotrader and Kelley Blue Book and Matt Holling, Senior Director of Ecommerce Excellence at Cox Automotive give their take on the F.I.E.R.C.E strategy […]