Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

ATLANTA, May 19, 2022 – Armed with diplomas in hand and ready to go out and change the world, many students graduating college this semester will find themselves in need […]

The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing.  In truth, they see […]

ATLANTA, April 19, 2022 – In an industry that boasts more than 300 new-car models available to the public each year, perhaps nothing has more radically changed the face of […]

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]

ATLANTA, March 7, 2022 /PRNewswire/ — While the consumer car-buying experience undoubtedly has changed in recent years, the automotive dealer’s journey continues to simultaneously evolve, bringing along a host of […]

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric. […]

ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […]