Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Independent Dealer Special: Leveling the Playing Field
Independent Dealer Special: Leveling the Playing Field

Nov 5, 2024

Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now […]

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Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue
Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue

Oct 29, 2024
The Autotrader Team

Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of […]

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Live from Digital Dealer: How to Bring Your Marketing to Life
Live from Digital Dealer: How to Bring Your Marketing to Life

Oct 29, 2024
The Autotrader Team

Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive live from the Digital Dealer stage in Las Vegas discussed and shared some of the highlights from their keynote session, […]

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Ways to Capitalize on Your Sales & Analytics Reporting
Ways to Capitalize on Your Sales & Analytics Reporting

Oct 29, 2024
The Autotrader Team

Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to […]

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Flood and Hurricane Aftermath: The Ripple Effect on Automotive
Flood and Hurricane Aftermath: The Ripple Effect on Automotive

Oct 29, 2024
The Autotrader Team

Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses thetrue effect both now, and in the future, the recent flood and hurricane natural disasters will […]

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A Closer Look at Yesterday’s, Today’s and Tomorrow’s EV Buyer
A Closer Look at Yesterday’s, Today’s and Tomorrow’s EV Buyer

Oct 24, 2024
The Autotrader Team

Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and […]

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Embracing AI: Transforming Automotive Sales and Service Operations
Embracing AI: Transforming Automotive Sales and Service Operations

Oct 24, 2024
The Autotrader Team

Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, […]

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Party Crashers – New Challenges Automotive Dealers Face
Party Crashers – New Challenges Automotive Dealers Face

Oct 24, 2024
The Autotrader Team

Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these […]

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They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences
They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences

Oct 23, 2024
The Autotrader Team

Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey […]

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