Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous posts

Independent Dealer Special: Leveling the Playing Field
Nov 5, 2024
Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now […]

Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue
Oct 29, 2024
The Autotrader Team
Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of […]

Live from Digital Dealer: How to Bring Your Marketing to Life
Oct 29, 2024
The Autotrader Team
Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive live from the Digital Dealer stage in Las Vegas discussed and shared some of the highlights from their keynote session, […]

Ways to Capitalize on Your Sales & Analytics Reporting
Oct 29, 2024
The Autotrader Team
Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to […]

Flood and Hurricane Aftermath: The Ripple Effect on Automotive
Oct 29, 2024
The Autotrader Team
Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses thetrue effect both now, and in the future, the recent flood and hurricane natural disasters will […]

A Closer Look at Yesterday’s, Today’s and Tomorrow’s EV Buyer
Oct 24, 2024
The Autotrader Team
Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and […]

Embracing AI: Transforming Automotive Sales and Service Operations
Oct 24, 2024
The Autotrader Team
Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, […]

Party Crashers – New Challenges Automotive Dealers Face
Oct 24, 2024
The Autotrader Team
Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these […]

They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences
Oct 23, 2024
The Autotrader Team
Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey […]
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