Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Tips for Increasing Dealership Service Revenue This Quarter
Jan 28, 2021
Kevin LeSage, Director of Digital Marketing
The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]
How to Get the Audience Targeting Data Your Dealership Needs for 2021
Dec 11, 2020
Kevin LeSage, Director of Digital Marketing
Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]
Growing Your Fixed Ops Market Share
Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]
Navigating Dealership Blind Spots Without a Rearview Mirror
Oct 21, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with our time and money than […]
Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA
Oct 8, 2020
Kevin LeSage, Director of Digital Marketing
It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]
Regional COVID-19 Automotive Consumer Trends and What They Mean for Your Dealership
Sep 17, 2020
Wendy Brunson
Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the West worked on flattening the […]
How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue
Aug 19, 2020
The Autotrader Team
Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic on social media. Basically, the world […]
Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory
Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]
Inventory Is Scarce and Expensive. So, Let’s Build a Proactive Acquisition Plan.
Jul 22, 2020
Kevin LeSage, Director of Digital Marketing
Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]