Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Personalization Is Key to a Better Car-Buying Experience
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]
The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2
Mar 19, 2021
Kevin LeSage, Director of Digital Marketing
Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]
How to Accelerate Contactless Car Sales With Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]
Tips for Selling Cars Virtually With Your Autotrader Tools
Mar 26, 2020
The Autotrader Team
We’re your partner for the strategy and tools needed to maximize results in this changing selling environment. That’s why we’re offering a 50% relief program for April and May 2020 and […]