Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue
Apr 11, 2024
The Autotrader Team
Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]
Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader Team
The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue Book
It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]
How to Connect Your Plan to the Future of eCommerce
Nov 7, 2023
The Autotrader Team
While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems […]
eBook: How to Increase Your Digital Presence to Drive Sales
Aug 4, 2023
The Autotrader Team
It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce. In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]
Managing the Big Shift in Car Shoppers’ Expectations
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing. In truth, they see […]
6 Digital Marketing Trends Dealerships Can Use in 2022
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
The 5 Habits of Effective Digital Car Dealerships
Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change. […]
How to Build a Digital Dealership that Meets Customer Expectations
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]