Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

Managing the Big Shift in Car Shoppers’ Expectations

Blog Dealer News Digital Retailing

Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

The shift in car shoppers’ expectation boils down to four things: Car shoppers expect accurate information. Consumers have every bit of information at their fingertips. They’re doing more research throughout […]

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The 5 Habits of Effective Digital Car Dealerships

Best Practices & Tips Digital Retailing

Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change.   […]

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Personalization Is Key to a Better Car-Buying Experience

Blog Digital Marketing Strategy Digital Retailing

Jul 19, 2021
Greta Crowley

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

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How to Accelerate Contactless Car Sales With Digital Retailing

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing

Jun 10, 2020
The Autotrader Team

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

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Tips for Selling Cars Virtually With Your Autotrader Tools

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing Vehicle Listings

Mar 26, 2020
The Autotrader Team

We’re your partner for the strategy and tools needed to maximize results in this changing selling environment. That’s why we’re offering a 50% relief program for April and May 2020 and […]

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