Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

The shift in car shoppers’ expectation boils down to four things: Car shoppers expect accurate information. Consumers have every bit of information at their fingertips. They’re doing more research throughout […]

Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change.   […]

This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

We’re your partner for the strategy and tools needed to maximize results in this changing selling environment. That’s why we’re offering a 50% relief program for April and May 2020 and […]