Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
How to Connect Your Plan to the Future of eCommerce
Digital Marketing Strategy Digital Retailing Industry Trends, Reports & Research
Nov 7, 2023
The Autotrader Team
While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems […]
eBook: How to Increase Your Digital Presence to Drive Sales
All Resources Consumer News Digital Retailing
Aug 4, 2023
The Autotrader Team
It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce. In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]
Managing the Big Shift in Car Shoppers’ Expectations
All Resources Digital Marketing Strategy Digital Retailing Vehicle Listings
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing. In truth, they see […]
6 Digital Marketing Trends Dealerships Can Use in 2022
All Resources Best Practices & Tips Digital Retailing Industry Trends, Reports & Research
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
The 5 Habits of Effective Digital Car Dealerships
All Resources Best Practices & Tips Digital Retailing Whats New
Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change. […]
How to Build a Digital Dealership that Meets Customer Expectations
All Resources Digital Marketing Strategy Digital Retailing
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]
Personalization Is Key to a Better Car-Buying Experience
All Resources Digital Marketing Strategy Digital Retailing
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]
The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2
All Resources Digital Retailing
Mar 19, 2021
Kevin LeSage, Director of Digital Marketing
Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]
How to Accelerate Contactless Car Sales With Digital Retailing
All Resources Best Practices & Tips Contactless Sales & Service Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]