Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now
Sep 8, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
3 Ways to Keep a Car Shopper’s Focus Online
Aug 4, 2022
The Autotrader Research Department
Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
Industry Trends on Media Spend
Jul 6, 2022
The Autotrader Team Research Department
With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
A Closer Look at Record Automotive Industry Prices and Emerging EV Trends
May 25, 2022
The Autotrader Team
It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
How Chip Shortages Changed the Car Buying Journey
Feb 23, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager
For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
Using Data to Stay Relevant in the Ever-Changing Digital Landscape
Jan 12, 2022
Kevin LeSage, Cox Automotive Marketing Director
The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]
6 Digital Marketing Trends Dealerships Can Use in 2022
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
The 5 Habits of Effective Digital Car Dealerships
Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change. […]
5 VDP Best Practices to Boost Conversions
Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]