Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars
Sep 13, 2024
Michele Wright, Director of Sales- Autotrader and Kelley Blue Book
In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]
Go for the Gold: Boost Sales and Performance with Tips from Industry Experts
Aug 9, 2024
Jade Terreberry, Senior Director of Strategic Planning – Autotrader
Over the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes that we’ve come to personally […]
Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader Team
The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
Staying a Step Ahead in a Cookieless Future with First-Party Data
May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams
As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]
Successful Dealers Are Activating Their First Party Data… Are You?
Apr 17, 2023
Jade Terreberry, Senior Director, Strategic Development for Cox Automotive and Noah Lee, Director of Product Consulting at Dealer.com
Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels
Feb 9, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales
Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions
Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]
A Look at Today’s in-Market Auto Shoppers and What They Want
Dec 9, 2022
The Autotrader Team
Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital retailing tools as well as […]