Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

A Closer Look at Record Automotive Industry Prices and Emerging EV Trends

Best Practices & Tips Blog

May 25, 2022
The Autotrader Team

It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]

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How Chip Shortages Changed the Car Buying Journey

Best Practices & Tips Blog

Feb 23, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

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Using Data to Stay Relevant in the Ever-Changing Digital Landscape

Best Practices & Tips Blog

Jan 12, 2022
Kevin LeSage, Cox Automotive Marketing Director

The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]

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6 Digital Marketing Trends Dealerships Can Use in 2022

Best Practices & Tips Blog Industry Trends, Reports & Research

Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive

  As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]

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The 5 Habits of Effective Digital Car Dealerships

Best Practices & Tips Digital Retailing

Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change.   […]

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5 VDP Best Practices to Boost Conversions

Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing

Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

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4 Ways Your Dealership Can Thrive in Today’s Market

Best Practices & Tips Blog Industry Trends, Reports & Research

Jul 8, 2021
The Autotrader Team

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

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Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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Growing Your Fixed Ops Market Share

Best Practices & Tips Blog Service & Repair

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

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