Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Staying a Step Ahead in a Cookieless Future with First-Party Data
All Resources Best Practices & Tips Consumer News
May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams
As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]
Successful Dealers Are Activating Their First Party Data… Are You?
All Resources Best Practices & Tips
Apr 17, 2023
Jade Terreberry, Senior Director, Strategic Development for Cox Automotive and Noah Lee, Director of Product Consulting at Dealer.com
Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
All Resources Best Practices & Tips Digital Marketing Strategy
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels
All Resources Best Practices & Tips
Feb 9, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]
The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales
All Resources Best Practices & Tips Digital Marketing Strategy
Jan 11, 2023
Jessica Stafford, SVP of Consumer Solutions
Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]
A Look at Today’s in-Market Auto Shoppers and What They Want
Dec 9, 2022
The Autotrader Team
Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital retailing tools as well as […]
5 Effective Data Strategies to Use in 2023
Nov 16, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top to bottom strategy behind it, […]
How Dealers Can Successfully Sell New Car Pre-Order
All Resources Best Practices & Tips Dgital Retailing Marketing Strategy Vehicle Listings
Oct 10, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
5 Ways to Elevate Your Dealership Brand & Experiences to Drive Profits Now
All Resources Best Practices & Tips Dgital Retailing Marketing Strategy Vehicle Listings
Sep 8, 2022
Karrie Sudbrack, Vice President of Deal Sales, Cox Automotive
With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]