Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Previous Posts

Driving more vehicle sales by selling outside your local market

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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How to accelerate contactless car sales with digital retailing

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing

Jun 10, 2020
The Autotrader Team

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

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Now and beyond COVID-19: At-home vehicle shopping, sales and service

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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nVision: See your top 10 vehicles in Analyze Live right now

Analytics, Reporting & ROI Best Practices & Tips Blog

May 13, 2020
The Autotrader Team

If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]

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nVision analytics: Working the Probability to Sell Matrix to move cars

Analytics, Reporting & ROI Best Practices & Tips Blog

May 6, 2020
The Autotrader Team

In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]

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Maintenance from Your Door | Tips for using valet service and repair to drive fixed ops revenue

Best Practices & Tips Blog Contactless Sales & Service

May 1, 2020
The Autotrader Team

Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]

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nVision’s Analyze Inventory: Using the “Inventory Age” and “Pricing” tiles to turn vehicles

Analytics, Reporting & ROI Best Practices & Tips Blog Vehicle Values & Pricing

Apr 29, 2020
The Autotrader Team

In our last post, we shared simple steps you can take to increase the performance of your listings with nVision.  In today’s post, we’ll go a bit deeper into the […]

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Getting started with nVision analytics

Analytics, Reporting & ROI Best Practices & Tips Blog

Apr 22, 2020
The Autotrader Team

We’re excited to introduce nVision, a powerful analytics dashboard included with all Autotrader and KBB.com listings subscriptions. In today’s post, you’ll find out what the tool has to offer and […]

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Tips for delivering satisfaction and sales with local home vehicle delivery

Best Practices & Tips Blog Contactless Sales & Service

Apr 13, 2020
The Autotrader Team

In recent posts, we’ve discussed the value of live video walkarounds and at-home test drives and shared best practices for making the most of these virtual sales strategies. Now, let’s focus on local […]

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