Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

The 5 Habits of Effective Digital Car Dealerships

Best Practices & Tips Digital Retailing

Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change.   […]

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5 VDP Best Practices to Boost Conversions

Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing

Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

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4 Ways Your Dealership Can Thrive in Today’s Market

Best Practices & Tips Blog Industry Trends, Reports & Research

Jul 8, 2021
The Autotrader Team

Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]

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Tips for Using At-Home Test Drives to Win Customers and Sell Cars

Best Practices & Tips Blog Contactless Sales & Service

Apr 9, 2021
Wendy Brunson

For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]

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Growing Your Fixed Ops Market Share

Best Practices & Tips Blog Service & Repair

Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]

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A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.

Analytics, Reporting & ROI Best Practices & Tips

Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]

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Driving More Vehicle Sales by Selling Outside Your Local Market

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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How to Accelerate Contactless Car Sales With Digital Retailing

Best Practices & Tips Blog Contactless Sales & Service Digital Retailing

Jun 10, 2020
The Autotrader Team

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

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Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service

Best Practices & Tips Blog Contactless Sales & Service Digital Marketing Strategy Service & Repair

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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