Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

The leading car shopping destination for new or used cars is celebrating this day for the ninth consecutive year by creating a limited-edition matching BFF charm set for hoomans and […]

Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]

With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]

It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]

ATLANTA, May 19, 2022 – Armed with diplomas in hand and ready to go out and change the world, many students graduating college this semester will find themselves in need […]

The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing.  In truth, they see […]

ATLANTA, April 19, 2022 – In an industry that boasts more than 300 new-car models available to the public each year, perhaps nothing has more radically changed the face of […]

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […]