Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Jan 21, 2026
Noah Lee, Director of Product Consulting at Cox Automotive, joins Jade Terreberry to unpack what true omnichannel retailing looks like in 2026 and why the gap between dealership “thrivers” and “strugglers” is widening fast.
Previous posts
Rethinking ROI: How Dealers Win in a Margin‑Compressed Market
Jan 12, 2026
Micah Tindor joins Jade Terreberry to open the 2026 season with a deep dive into ROI as part of owning the R.O.A.D. and why it must replace gross as the primary success metric and how dealers can shift their strategies to compete in a more informed, margin‑tight market.
Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026
Dec 30, 2025
Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decision-making—for dealers and OEMs in 2026.
The ROI Revolution: AI, Leads, and a Culture That Converts
Dec 23, 2025
Eric DeMont, Vice President at Urban Science, joins Jade Terreberry to unpack how data is transforming automotive retail.
Top Tech Trends to Watch in 2026
Dec 20, 2025
The Autotrader Team
Get ahead of the curve with a sneak peek at what’s unveiling at NADA 2026
Show Up with AI: Visibility, Authority, and the Shopper’s Choice
Dec 16, 2025
Tessa Nadik, AVP of Product Management at Cox Automotive, joins Jade Terreberry to clarify the real impact of AI in automotive retail. Tessa explains what AI is—and isn’t—for dealers, highlighting how it streamlines workflows, enhances consumer experiences, and accelerates shifts in buyer behavior.
Automotive News Webinar Replay – Cutting Through the Hype: A Six-Step Strategic Plan for AI & Meeting Consumer Demand
Dec 12, 2025
The Autotrader Team
Artificial intelligence (AI) is everywhere in the headlines these days. But what does it really mean for automotive retail? And more importantly, what steps should dealers be taking to meet […]
Always‑On Engagement: How AI and CDPs Elevate Shopper Experience
Dec 10, 2025
Yuriy Demidko, Chief Information Officer at Fox Motors, joins Jade Terreberry to demystify how AI and Customer Data Platforms (CDPs) are transforming automotive retail.
Start Small, Scale Smart: A Practical Path to AI for Modern Dealerships
Dec 2, 2025
The Autotrader Team
Guest Expert: Amy Anderson, Senior Director of Market & Consumer Research at Cox Automotive, joins Jade Terreberry to share powerful insights from the latest AI Readiness Study.
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