Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

At ASOTU Con 2026, Jade Terreberry and Noah Lee joined client Lonny Soza for a main stage conversation on how AI is reshaping shopper discovery, and what it means for […]

Key Takeaways  The most satisfied car buyers are not spending less time shopping. They’re spending less time stuck in the dealership process.  According to the recent Car Buyer Journey Study, buyers who complete more steps […]

5 Trends Shaping Shopper Behavior — And What Dealers Should Do Now Cox Automotive’s 16th Annual Car Buyer Journey Study shows a market being reshaped in real time: affordability pressure […]

The numbers are in, and they’re hard to ignore: EV lease returns are projected to surge 230% in 2026, with an estimated 215,000 EVs coming off lease.1 Edmunds puts the broader […]

In response to increasing focus on pricing transparency regulations, Autotrader offers two solutions to help your dealership display fees clearly — building shopper trust from the first click.

Buyers decide whether they trust a vehicle long before they reach out. Before they call, click, or submit a lead, skepticism or confidence has already taken hold.  When a vehicle’s history isn’t visible upfront, uncertainty […]

Buyer satisfaction reached record levels in 2025, even as affordability pressure, cross‑shopping, and complexity continue to rise. If you’re a dealer, this should have is worth your attention.   According to data from the 2025 Cox Automotive […]

Autotrader’s AI-powered shopping experiences are changing how consumers find and buy cars—and how dealers win. Watch this NADA stage presentation to learn how Smart Search, Shopping Assistant, and AI Mode […]