Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Summary:Online car buying today is about flexibility, not choosing between digital or in‑store. Dealers that remove friction and keep control of the deal are better positioned to convert ready buyers. […]

How to deliver online checkout without giving up control

Spring is here. And with it, tax refund season is underway.  According to the most recent IRS data available, more than $100 billion in tax refunds has already been returned to consumers, with […]

This infographic highlights five car buyer journey trends from Cox Automotive’s 16th Annual Car Buyer Journey Study, revealing how shopper behavior, affordability pressure, and AI are shaping the path to […]

Derek White, Founding Member & Chair of C.O.R.A. (Council of Responsible AI), joins Jade Terreberry to explore what responsible AI adoption looks like for automotive dealers today.

Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they’re hearing from dealers heading into 2026. They discuss tightening inventory, shifting buyer behavior, and why ROI, connected data, and AI‑powered insights matter more than ever.