Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

The automotive retail industry is buzzing with talk of AI, but most dealers are still trying to figure out where they stand, and more importantly, where consumers and car shoppers stand when it comes […]

Guest Experts: Mo Zahabi, AVP Product Consulting, and Noah Lee, Director of Product Consulting at Cox Automotive, join Jade Terreberry for a dynamic preview of their Modern Retailing Conference (MRC) panel.

Hans Bodine shares how Experian AutoCheck and Kelley Blue Book help dealers reduce risk, build trust, and boost inventory conversion.

Get ready for a special bonus compilation episode straight from Digital Dealer Las Vegas!

Most dealers are only seeing a fraction of what’s driving their sales – in fact on average just over 3%. That’s shocking – and in this episode, we’ll break down […]

Guest Expert: Jeffrey Burnett (JB), General Manager at Preston Automotive Group, joins Jade Terreberry to discuss Preston’s innovative Ford store, designed for a true omnichannel experience.

Guest Expert: Micah Tindor, Assistant Vice President of Consumer Vehicle Disposal for Cox Automotive, joins Jade Terreberry to unpack the latest shifts in consumer behavior and what they mean for dealers.

Patrick Janes, AVP of Business Development for vAuto, joins Jade Terreberry to unpack how omni-channel strategy and AI are reshaping automotive retail.

Jeremy Marshall joins Jade Terreberry to discuss how dealers can finally close the 92% blind spot in their sales funnel by embracing multi-touch attribution and honest measurement.