Drive classic car, rv, and motorcycle shoppers to your lot
When shoppers are searching, make sure they land on the right vehicle—yours.
Focus your advertising where it counts
Let Autotrader help you zero in on transaction-ready buyers
As a classics, motorcycle or RV dealer, you’ve got challenges more mainstream dealers couldn’t begin to understand. The good news is, we do. We’ve got everything you need to advertise inventory to your advantage, because in this case it’s not about attracting all shoppers. It’s about connecting with the right kind of shoppers—and at a scale that results in more sales.
![motorcycle dealership showroom](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/s2-specialtyvehiclelistings2.jpg?w=580)
Autotrader gives your unique inventory listings the edge
“The Autotrader Classics platform has created upwards of 80 leads for my ’67 Toyota Land Cruiser on a daily basis.”Ryan Sodikoff, Specialty Dealer, Stephen Toyota
Business-driving benefits
![Autotrader speciality listings](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-inventory-updates.png?w=580)
![rvs.autotrader.com search results page](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-bigger-brighter.png?w=580)
![motorcycle listing shown on Autotrader](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/04/specialty_listings_prime_ads.jpg?w=580)
![motorcycles.autotrader.com motorcycle listings](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-reduced-price.png?w=580)
![](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-affilliate-links.png?w=580)
![Autotrader specialty dealer profile](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-dealer-profile.png?w=580)
![Autotrader speciality listings](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-inventory-updates.png)
Mobile, tablet, desktop—make inventory changes from any device, day or night.
![rvs.autotrader.com search results page](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-bigger-brighter.png)
Bigger, more vibrant images make your listings stand out above the rest. No other site can compare.
![motorcycle listing shown on Autotrader](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/04/specialty_listings_prime_ads.jpg)
Prime Ads offer premier merchandising opportunities by placing your listings at the top of relevant searches.
![motorcycles.autotrader.com motorcycle listings](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-reduced-price.png)
Highlight adjustments like price drops with the Reduced Price Indicator to create buzz around your listings.
![](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-affilliate-links.png)
We’re serious about driving traffic to your listings. That’s why we link to Autotrader Classics, Motorcycles and RVs on every page of Autotrader.com.
![Autotrader specialty dealer profile](https://b2b.autotrader.com/wp-content/uploads/sites/5/2020/03/product-specialty-listings-dealer-profile.png)
Modern shoppers want to do business with someone they can trust. Use your dealer profile page to showcase your story, in addition to your inventory.