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Expand your market. Grow your business.

Get your inventory in front of more ready-to-buy shoppers no matter the distance.

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Choose where you show up with distance retailing solutions

Whether you’re ready to reach more customers across your state, in select DMAs or even nationally, we have the perfect distance retailing solution for you.

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Market Extension Essential

How it Works

Displays your inventory in surrounding markets based on the radius you select and shoppers’ search criteria.

Who Sees Your Inventory

Shoppers not finding enough local inventory within their selected search radius.

Where Your Listings Display

After a shopper’s local listings search result on Autotrader and KBB.com.

Market Extension

How it Works

Displays inventory in the market of your choice, amongst local listings matching the shopper’s search criteria.

Who Sees Your Inventory

All shoppers searching for matching inventory within their selected DMA.

Where Your Listings Display

As premium listings in the market you select.

Intelligent Market Extension – Coming Soon

How it Works

Dynamically lists your chosen inventory in markets where consumer demand is high.

Who Sees Your Inventory

All shoppers searching for your matching inventory within the recommended market.

Where Your Listings Display

As premium listings within the market where your vehicles are in high demand.

Expand your footprint. Find more success.

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  • Real stories with real results

    See how dealers are effectively using Autotrader's innovative features to address key challenges in their dealerships. Whether it's to sell more vehicles or expand their reach, these stories showcase how Autotrader supports success in the automotive industry.

    Cade Rivard

    With Keith adding Market Extension Essential to our digital marketing strategy, we’ve been able to expand our sales footprint. Advertising solutions like this have helped us grow from the 300th Buick GMC store in the country to the 3rd.

    General Manager

    Rivard Buick GMC

    • FAQ

    No, Market Extension, Market Extension Essential, and Intelligent Market Extension are all designed for specific use cases to help you sell more cars for more profit. 

    Not at all. Our intention is to help anyone that sells, or wants to sell, a portion of their inventory to customers outside their local market. 

    No, our analysis has not shown any impacts to local dealer results. We have strict caps to make sure there aren’t too many of these listings in any single market. 

    On the SRP, physical location dealers display the distance from the zip code, while Market Extension dealers display “Delivered to You” as a clickable link that displays a message reinforcing to the shopper that the vehicle isn’t at a physical location.  

    Yes. If you have Accelerate My Deal with your physical store, you can choose to extend the product to your Market Extension listings. 

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