Grow Your Independent Dealership with Autotrader Advertising

Autotrader’s platform gives independent dealers access to the same powerful advertising tools and shopper data as franchise groups. You can put your inventory in front of millions of in-market buyers on Autotrader and KBB.com, use targeted ads to reach shoppers who are ready to buy, and track your results to see what’s working. This helps independent dealers stand out, attract more leads, and grow sales—no matter your size.

Independent dealers using Autotrader typically see more leads, higher close rates, and increased visibility for their inventory. The platform is designed to help you reach serious buyers, reduce friction in the sales process, and grow your margin. You can monitor your results in real time and adjust your strategy to get the best outcomes.

Yes, Autotrader offers advertising solutions and packages tailored for independent dealers. These include premium ad placements, market extension tools, and upcoming AI-powered channel intelligence features. Each is designed to help independent dealerships reach more buyers and compete effectively in their local markets.

Autotrader provides detailed reporting tools that show how your ads are performing, including leads generated, sales closed, and shopper engagement. You can track which ads bring in the most customers and see the impact on your bottom line. This helps you make informed decisions about where to invest your marketing budget.

You’ll have access to dashboards that show real-time performance metrics, shopper behavior insights, and recommendations for improving your results. These tools make it easy to see what’s working, identify opportunities, and adjust your strategy to maximize your return.

Yes. By reaching more in-market shoppers and using targeted advertising, you can attract new customers and expand your reach beyond your local area. Autotrader’s tools are designed to help you grow your market share and build long-term customer relationships.

Autotrader uses first-party data and advanced targeting to connect your inventory with shoppers who are actively searching for vehicles. The platform analyzes buyer behavior and matches your ads to people most likely to buy, helping you get better leads and more sales.

You can use Autotrader’s reporting dashboard to monitor ad views, clicks, leads, and sales. The platform also provides insights into lead quality, so you know which campaigns are bringing in serious buyers. This helps you optimize your advertising and focus on what works.

Absolutely. Autotrader lets you tailor your campaigns to highlight your inventory, target specific markets, and set your own goals. You can choose the ad formats, targeting options, and budget that fit your dealership’s needs, making it easy to run campaigns that deliver results.

We offer real-time data and performance reporting through nVision’s reporting platform so you can track and optimize your campaigns effectively.  

Yes, some of Autotrader’s advertising solutions can be tailored to reflect your dealership’s unique brand and messaging.  

Autotrader ads are powered by Cox Automotive’s robust first-party data and intelligence engine to create personalized shopping experiences that place your ads in front of the right shoppers, at the right time, with the right message. 

Digital advertising for dealerships involves placing sponsored ads on websites to attract potential buyers. Think of them as digital billboards.