Get your inventory and dealership noticed with car dealership advertising solutions
Convert shoppers to buyers with targeted digital ads and impactful display solutions.
increase VDP views when you add Autotrader ads to your marketing
Featured Benefits
Autotrader gives your inventory many ways to be seen. From various onsite display ads across Autotrader and KBB.com to offsite retargeting, explore all the ways you can convert more shoppers to buyers with Autotrader ads.
Alpha Elite Ads
Maximize exposure and highlight your brand with prominent Independent automotive advertising placement at the top of Autotrader and KBB.com search pages.
Spotlight Ads
Hot vehicles or cold vehicles—it doesn’t matter. Drive more clicks and engagement straight to the inventory of your choice. ​​
eLot
Target real-time shoppers during their valuation and search journeys, serving up relevant inventory based on their recent search history.
Advanced Ads & Advanced Ads Premium
Retarget Autotrader and KBB.com shoppers with engaging ads as they browse online and across social media.
Channel Intelligence – Coming Soon!
Increase leads leveraging AI to evaluate your automotive dealership advertising channel performance across Google, Facebook and Cox Automotive to generate recommendations based on consumer behavior.
Targeted Display
Keep the focus on your dealership’s inventory or sales event with premium ad placements across Autotrader and KBB‌.‌com’s desktop and mobile experiences.
Market Extension Essential
Displays your inventory in surrounding markets based on the radius you select and shoppers’ search criteria.
Seamless Integrations 
Our display advertising solutions integrate effortlessly with a variety of technologies to streamline your marketing efforts. Connect with CRM systems, social media platforms, and other digital marketing tools to create a cohesive and powerful automotive advertising strategy.
FAQs
Digital advertising for dealerships involves placing sponsored ads on websites to attract potential buyers. Think of them as digital billboards.
Autotrader ads are powered by Cox Automotive’s robust first-party data and intelligence engine to create personalized shopping experiences that place your ads in front of the right shoppers, at the right time, with the right message.
Yes, some of Autotrader’s advertising solutions can be tailored to reflect your dealership’s unique brand and messaging.Â
We offer real-time data and performance reporting through nVision’s reporting platform so you can track and optimize your campaigns effectively.Â
Get Started With
Autotrader
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