Put Your Inventory in the Fast Lane to More Sales with Autotrader’s Franchise Listings Packages
Accelerate your dealership’s growth by connecting your vehicles with the most active car shoppers nationwide. Autotrader’s franchise listings packages are built for dealers who want more than just visibility—they deliver qualified leads, higher close rates, and measurable ROI. Choose the package that fits your lot size and business goals, then leverage our digital tools to showcase your inventory to buyers wherever they shop— online or in-store. With first-party data and transparent performance insights, you’ll know exactly which listings drive results. Seamless integration with Kelley Blue Book boosts shopper trust and expands your reach. Whether you’re looking to increase exposure, target ready-to-buy customers, or streamline the sales process, Autotrader helps you grow your margin and reduce friction at every step.
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Autotrader Franchise Listings Packages
Reach more in-market buyers and turn your inventory into closed deals with Autotrader’s franchise listings packages. Each package is designed to help your dealership stand out on the #1 automotive marketplace, connecting your vehicles to serious shoppers who are ready to buy. You’ll get flexible options to fit your lot size, plus digital tools that make it easy to showcase your inventory, track performance, and target high-value leads. Our data-driven insights show you which listings drive results, so you can invest with confidence and maximize your ROI. Seamless integration with Kelley Blue Book builds shopper trust and expands your reach. Choose the package that fits your goals—and start driving more sales, faster.
Capture high-quality leads and turn search activity into real sales opportunities. The Connect Core Package puts your inventory in front of motivated buyers on Autotrader, helping you reach shoppers who are ready to take action. With easy-to-use listing tools and performance tracking, you’ll know which vehicles get the most attention and can focus your efforts where they matter most. Start building your pipeline with reliable leads and a streamlined process that helps you close deals faster.
Drive more leads and boost your inventory’s visibility with the Connect Advanced Package. Target your listings to high-potential buyers and stand out in your market with enhanced placement and content options. Benefit from data-driven insights that show you which vehicles attract the most interest, so you can invest confidently and maximize your ROI. This package is designed for dealers who want extra exposure and smarter marketing to convert more shoppers into customers.
Expand your reach and capture more market share with the Connect Premier Package. Use exclusive tactics, premium content, and advanced targeting to showcase your inventory to a wider audience—both onsite and offsite. Get noticed by serious buyers and leverage Autotrader’s powerful marketing tools to drive more traffic to your listings. With deeper insights and broader exposure, you’ll position your dealership as a top choice for in-market shoppers.
Maximize your inventory’s exposure and drive qualified traffic with the Connect Premier Plus Package. Give shoppers a complete online car buying experience, from browsing to closing the deal. Benefit from advanced digital tools, expanded listing options, and seamless integration with Kelley Blue Book for added trust. This package is perfect for dealers who want to provide the most comprehensive shopping journey and convert more leads into loyal customers.
Attract more in-market shoppers and showcase your inventory across Autotrader and beyond with the Connect Premier Platinum Package. Take advantage of tailored OEM specials and incentives to highlight your vehicles and drive engagement. With premium placement, targeted marketing, and exclusive content, you’ll reach buyers wherever they shop and stand out from the competition. This package is designed for dealers who want maximum visibility and the highest impact for their listings.
Features & Services included in every listings package
Seamless Integrations
As the best-connected marketplace, our exclusive shopper insights integrate with the full ecosystem of powerful Cox Automotive solutions to maximize dealership performance and deliver better consumer experiences.
FAQs
Autotrader’s packages connect your inventory with the most active car shoppers nationwide. You get qualified leads, higher close rates, and transparent performance insights—so you can grow your margin and reduce friction at every step.
Each package offers different levels of exposure, targeting, and digital tools. Whether you want to boost visibility, target ready-to-buy customers, or streamline your sales process, there’s a package designed to fit your lot size and business goals.
Seamless integration builds shopper trust and expands your reach, helping you attract more buyers and close deals faster.
Autotrader provides data-backed insights on close rates, gross profit per lead, and shopper engagement. You’ll know exactly which listings drive results, so you can invest with confidence.
Yes. Autotrader’s analytics tools show how your dealership ranks in your market, helping you identify new opportunities and make informed decisions.
Our team is here to help you maximize your investment and answer any questions about your listings, analytics, or integration options.
Yes, nVision is available at no extra cost for Autotrader subscribers.
Advanced targeting and placement options let you reach high-value buyers. You’ll see which campaigns and listings attract the most interest, so you can personalize your outreach and maximize ROI.
Absolutely. Autotrader’s analytics track leads and sales from online retailing tools, so you can see the impact of your digital efforts and connect online shoppers to your sales team.
You’ll receive easy-to-read dashboard reports on leads, sales, inventory, shopper engagement, and market trends—helping you optimize your campaigns and drive better results.
Yes. You can compare your dealership’s performance to others in your area using Autotrader’s market analysis tools.
Choose the package that fits your goals, and our team will help you set up your listings, integrate your data, and start driving more sales.
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