Come out on top with Alpha Advertising packages
Maximize exposure of your vehicles and dealership with prominent advertising at the top of both Autotrader and KBB.com.
Dominate the SRP across Autotrader and KBB.com with Alpha Ads
Two former separate products, Alpha, from Autotrader and Elite, from KBB.com, have joined forces to help you achieve more shopper engagement and more brand awareness across both sites. Alpha Ads helps you drive shoppers directly to your VDPs or link directly to your branded dealership website.
Which Alpha Ad is right for you?
Alpha Ad
Prominently showcase your relevant inventory and build brand awareness to shoppers on the search results page while driving traffic to your site and your listings across Autotrader and KBB.com.
Available for purchase as exclusive Make/sub-DMA zone combinations. Alpha Ads will display when a shopper searches your selected Make within your purchased zone.
New! Alpha Market Ad
A new way to get even more exposure with cost-effective impressions. Reach an untapped audience by filling available Alpha positions in bundled markets.
Alpha Market Ads will display in the same way as Alpha Ads in your purchased bundle.
Where do Alpha Ad placements appear?
Your most relevant vehicles are placed before any other listings at the top of the search results page. Let your vehicles shine.
Your dealership’s branding at the bottom of the SRP. Give shoppers’ search results something to stand on. Coming soon for Alpha Market Ads.
Get started with
Autotrader
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