Move used vehicles at maximum velocity with Autotrader and Kelley Blue Book listings

Experience the combined power of Autotrader and KBB.com to move your used vehicle inventory.

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Help shoppers see themselves driving your used vehicles

Competition is fierce in the used car arena, so how can you ensure that your pre-owned inventory stands out above the rest? The answer is clear—effective exposure to real car buyers. Your used-car listings will not only gain the audience of the #1, most-trusted third-party automotive site with KBB.com, but they’ll also benefit from Autotrader’s unrivaled features.

  • Convert car shoppers into closed leads with enhanced VDPs built for results.
  • Never miss a midnight lead from a millennial with 24/7 Managed Chat & Text for all dealers.
  • Populate your VDPs with every valuable vehicle detail, minus the hassle, with List Assist.

Check out these and other new listings features built to drive more used cars off your lot and more revenue into your pocket.

new trucks on a dealership lot

Put your used car inventory in prime position to be seen—and to sell

Autotrader’s suite of digital display advertising products offers more opportunities for shoppers to connect with your dealership. Spotlight ads prioritize your listing near the top of the Search Results page. Skyscrapers leverage video and/or rich media with your inventory to increase brand awareness and engagement. Advanced Ads use retargeting to extend your reach beyond Autotrader to hundreds of consumer websites. And the digital dominance doesn’t stop there—with even more display ad options available, your used-car listings will be at the forefront of shoppers’ searches from the very first click.

Skyscraper display ad shown on the left-hand side of the Autotrader search results page

Impactful solutions for independent dealers

car buyer and salesperson shaking hands in a dealership showroom
car buyer and salesperson shaking hands in a dealership showroom
car shopper writing down pricing details while looking at computer and phone
car buyer and salesperson shaking hands in a dealership showroom

Big dealers might have big budgets, but you’ve got something even better—the instinct to spend smart and partner with the proven industry leaders, Autotrader and Kelley Blue Book.

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car buyer and salesperson shaking hands in a dealership showroom

Reach more shoppers than ever through the combined power of enhanced listings, digital marketing and digital retailing.

Learn how to enhance your listings

car shopper writing down pricing details while looking at computer and phone

Give shoppers a seamless online to in-store experience with Kelley Blue Book’s Price Advisor, which provides them with a localized car-value range and still gives you the flexibility you need to make a deal.

What’s Price Advisor?

“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership. . .”
Hans – Auto Collection of Murfreesboro, Murfreesboro, TN
dealership sales team Murfreesboro

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