Autotrader has the best quality leads. Period.
By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.
The best quality traffic in the business
21%
increase in leads?
13%
increase in traffic?
17%
increase in VDPs?
We crush the competition

Autotrader’s avg gross profit per lead:
$163
The industry’s highest?
Over
1.3x
higher than the nearest competitor?
Higher close rates and sales. Higher profits.
9.1%
average close rate (+8% YoY)?
+22%
+22% more sales per dealer than the nearest competitor?
Sales per dealer
21%
year over year?
39%
Autotrader’s close rate is 39% higher than our nearest competitor?
Giving dealers and OEMs an edge



Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.
Good news we found for you
Interested in becoming a client
or ready to learn more?
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