Autotrader has the best quality leads. Period.

By offering a superior, personalized car buying experience for shoppers, Autotrader keeps delivering the highest quality leads to your dealership.

The best quality traffic in the business

21%

increase in leads

13%

increase in traffic

17%

increase in VDPs

We crush the competition.

Autotrader’s avg gross profit per lead:

$131

The industry’s highest

Over

1.5x

higher than the nearest competitor

Higher close rates and sales. Higher profits.

9.1%

average close rate (+8% YoY)

11%

11% more sales per dealer than the nearest competitor

Sales per dealer

+24%

year over year

68%

Autotrader’s close rate is 68% higher than our nearest competitor

What’s new at autotrader

As our industry changes, so do we. Explore our latest tools and enhancements built to help you stay ahead of the curve and connected to car buyers.

Find the latest

Giving dealers and OEMs an edge

Autotrader is constantly innovating to create a better consumer experience that drives more sales for our clients. By keeping car shoppers engaged with our brand, we keep them engaged with yours. Take a look at what we’ve been up to lately.

Learn more

Every year, the editorial and data teams at Autotrader put our heads together to identify the best new cars. It’s a win for OEMs and dealers who show them off in advertising and on the lot.

See the winners

Good news we found for you

Autotrader Names 10 Best Electric Cars for 2021
Awards & 10 Best Lists Consumer News
Apr 15, 2021
During Earth Month 2021, the search for a new battery-powered vehicle just got easier ATLANTA, April 15, 2021 /PRNewswire/ — The electric vehicle (EV) boom is about to go into overdrive as auto […]
Read More
Read More
Tips for using at-home test drives to win customers and sell cars
Best Practices & Tips Blog Contactless Sales & Service
Apr 9, 2021
The Autotrader Team
For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]
Read More
Read More
Car Buyer Journey Study – Pandemic Edition
Dealer News Industry Trends, Reports & Research
Mar 25, 2021
This study has captured key changes in consumer buying behaviors and attitudes for the past 11 years. To say 2020 was challenging would be an understatement, there were many hardships, but the tiny silver lining is that the pandemic brought positive changes and efficiencies to the car buying process.
Read More
Read More

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Autotrader has the best quality leads. Period.

I’m Looking To:

What’s new at autotrader

Autotrader Names 10 Best Electric Cars for 2021

Tips for using at-home test drives to win customers and sell cars

Car Buyer Journey Study – Pandemic Edition

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Autotrader has the best quality leads. Period.

I’m Looking To:

The best quality traffic in the business

We crush the competition.

Higher close rates and sales. Higher profits.

What’s new at autotrader

Giving dealers and OEMs an edge

Good news we found for you

Autotrader Names 10 Best Electric Cars for 2021

Tips for using at-home test drives to win customers and sell cars

Car Buyer Journey Study – Pandemic Edition

Get all things Autotrader delivered straight to your inbox.

Interested in becoming a client or ready to learn more?

Please call 1-877-627-9585 or complete the form below.

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Interested in becoming a client
or ready to learn more?